Lipstick is an important cosmetic product. Without this, some women feel like their beauty routine is incomplete. You can get many different color lipsticks. There are also many brands creating these. Just like the product is one of beauty, its packaging should be like this as well. If you want to stand out in front of the competition, it is important to carefully design lipstick box packaging. This must be able to attract the right customers towards it.
Interesting facts about lipstick box packaging
A lipstick is placed inside a container. It is with the help of this that the product can be applied. The container has to be kept secure so that no harm occurs to it. If this happens, your lipstick can get spoilt. Packaging is important here. The boxes that the product are put in help keep them secure.
You can also use packaging to make your product prominent when it is placed with the competition. In this way, it will get noticed, and people may think about buying it. With the help of packaging, people get an impression of your business. If you want to create a good impression, you should design the boxes properly.
The following are some ideas when designing lipstick boxes:
Boxes that customers will like
The packaging that will attract the most potential consumers is the one to get. It is no use if it attracts those people who are not interested in getting the product. If you want to create boxes that will attract those customers who will probably make a purchase, do some research.
You will have to find out the age range, gender, geographical location, etc., of your customer base. When it comes to lipstick, the product is mostly used by the female population. Girls, ladies, retirees may use it.
If your brand has designed colors for retirees, the packaging will be decent and simple to understand. The lipstick is for teenagers, you can make packaging fun, funky, trendy. If you have made special lipstick for girls, the boxes can be bright and have pictures of popular cartoon characters printed on them. Girls will be attracted to this.
The packaging should be strong if you want it to keep the product safe. If the lipstick arrives damaged to consumers, they will not be happy. A bad image will be given of your brand, even if you have designed the box attractively.
Packaging material is important, and you have to select the right one. There are different options available in the market. You need to choose one which does not have harmful chemicals that can damage the lipstick.
Popular choices to look out for include cardboard, corrugated cardboard, Kraft. These are sturdy and will keep your lipstick secure.
You will be choosing “green” materials, which are preferred nowadays. The brand will be viewed as a responsible one that wants to limit its carbon footprint and help customers do this. Environmentally-conscious customers will want to buy from your business.
Design should include details
Lipstick packaging that is designed well will include the right amount of details on the boxes. It will not make the packaging look confusing and hectic. It will be simple for shoppers to know exactly what you are selling.
Find out what customers want to know about the lipstick and include these points. For instance, you can state the ingredients, when to use till, how to store, quantity, scent, color, etc. These details help shoppers know about the product.
The information must be included precisely and be easy to understand.
Promote the lipstick
You can have a design that promotes and markets your lipstick. Lipstick boxes should include those details which make the lipstick special. Customers should want to buy yours rather than that of the competition.
For example, your lipstick shade may be a unique one. The product may have an ingredient that is good for lips.
Consider window boxes
Before buying lipstick, customers want to know what shade it is. If they are not sure about this, they will avoid buying the product. If no tester is present, you can lose customers. A packaging design can include the color of the lipstick. You have to be very careful here and make it exactly the shade that the product is.
Another option is to get window lipstick box packaging. These boxes have a transparent window through which the product can be viewed. If the container that has the lipstick lets one see the color directly, these boxes will show the item to consumers directly. When they get to see it, they will be more confident in wanting to buy the lipstick.
You can have a design that intermingles with the window. For instance, a graphic illustration of a lady can be printed, and the window can be shaped as lips where the lips of the lady come.
Let the brand be known
A lipstick packaging design that increases brand awareness is amazing. If you can allow your brand to have a presence in the market, you can get customers.
Include a brand logo on the packaging. It will help shoppers know which products are from your company. The logo must be one that can be recognized easily.
Packaging can also include contact details about the brand. Here you will state the physical address, phone number, email address, social media links, and website of the business.
The above are some points you can keep in mind if you want to get amazing lipstick box packaging. Choose colors and designs carefully so that they appeal to the consumer base. It is important to get strong packaging material. It should not break as this can damage the merchandise within. Design the printed box properly so that they look pretty, just like the product. They should be able to stand out and give a good impression of your business.