In the past, it just thought that beauty was only for women-centric, and in grooming showbiz, the men did nothing. But now in the present, not thinking like that, because now men’s equally stands with women in term of grooming. In the grooming sector, men also have the same requirements that women require for beauty.
In the sector of men’s grooming, several new brands are coming. The Indian market especially provides a lot of opportunities and full of options that provide men to look and feel better. So the Indian market for men’s grooming grows much more in the last few years.
Some Lucrative Opportunities attached to men’s grooming Sector
In India, there are many industries for men’s grooming. Due to many reasons, the Indian industry of men’s grooming is thriving, these reasons are better looks with career growth than others look even better, etc. The products of male grooming and male tools are manufacturing by a brand of Italian. This Italian company distribution these products in India, and it has all rights of distribution. SSIZ International is into international labels for the distribution of cosmetics and beauty in India. Rayed Merchant, a Director told, not only the men of India conscious about their grooming that always at the top in grooming but the all-male audience now aware of their self-care nowadays. According to the Nielsen report put out in late last year by the firm of global marketing research, India’s men always maintain their self-care and clean-up by the reason their work or earnings, they do not maintain only for their dates. The Indian men grooming market worth is Rs 5000 crore, and this worth purely increasing fastly. Because of India’s men who want their grooming, at work, their bosses’ good books, they want to get these good books.
Merchant said, over the last region, the demand for male grooming products becomes more, the companies are made and sell more these products like razors, shaving gel, deodorants, and many other products for men. Specifically, hair shampoo for men and other fairness creams are comprised of market. Not just cleansing men’s products are used, but in between 2009 to 2016, the face creams for men’s are used double, 60 times more.
The brands that launched for products of men’s grooming
For products of men’s grooming, now many brands are launching. A co-developed brand launched for men grooming hair and products by the largest Indian company of consumer products (HUL) Hindustan Unilever and Indian subsidiary Amazon retailer US-based. The Gurugram-based lifestyle of Helios sells men grooming products under the brand The Man Company; last year in December also picked up this style by 30%. It becomes a trend for brands to get space in men grooming; for this reason, the brands manufacture the best products and for men, it is a better option. The many other companies also have an interest in manufacturing and investments in men’s grooming products the most companies like Nivea, Loreal, and HUL.
Some external factors that drive the sudden emergence of Men’s grooming industry
Some external factors that have driven the sudden emergence of the male-grooming industry, some of the major factors are awareness, hygiene, product placement, and celebrity influence.
Some lucrative business opportunities in Men’s grooming sector
Some lucrative business opportunities in Men’s grooming sector are mention below:
Care of Men’s Beard
These days, for men, the trendiest fashion is having bushy and long beards and mustaches, so men spend a lot of their money on this trendiest fashion. So, the grooming industry of beard earn millions of dollars, as become a big industry. Therefore, it is the best lucrative business option in the starting business of beard care products for men’s. The market for beard care, including cream, gel, wax, trimmer, and beard oil.
Care of Men’s Shaving
Now it is a trend of beard having, but clean shave still makes more groomed in looks to the men. The men keep a clean shave due to many reasons. So, this trend of clean shave, increasing the growth of shaving products of men’s grooming. The market has different products of men’s shaving-like shaving cream, gel, razor, and foam.
Care of Men’s Fragrance
Men’s fragrance is also one of the best options in lucrative business opportunities.
The fragrance sector for men is desirable due to factors like awareness of brands, disposable income, middle-class people, growing demand, personal care, and the most important affordable range of fragrance products.
Care of Men’s Skin
In the beginning, the men used to improve their skin, the skincare products of a female. Now the industry manufacturing products for men’s skincare, after the men becoming more conscious about their skin. Many skincare products like shower gel, body wash, face wash, fairness creams, bar soaps the available for men’s skincare. The demand for men’s skincare products is constantly rising, so this is also the best option for a lucrative business.
Care of Men’s Hair
These days many males suffer from baldness or many hair problems. They are constantly looking for the treatment of their hair problems and care, so they are using many hair care products regularly. Therefore, it is the best option in a lucrative business in men’s hair care. Many hair care products are available in the market like shampoo, gel, conditioner, serum, hair oil, hair styling, and wax products.
The Challenges for Men’s grooming sector
Men’s grooming sector also has several challenges on its own, like other industries. Another brand for men’s grooming that leading is Hill and Truefitt. The Co-founder and Director of Lloyds Luxuries, Istayak Ansari said, some years ago, it is too harder to setting-up a brand for men’s grooming. Usually, at that time, people not able to differentiate between manscaping and grooming. If a man gets his manicure pedicure and eyebrow, it still not appreciated much more. However, the beautification process is confined to a few specific sections.
. Forecasting is another challenge in the men’s grooming sector. The new trends in men’s grooming are mostly inspired by Bollywood and international ramps, especially amongst the youth, it becomes a big trendsetter in the Indian market. Moreover, for the same trends, the brands and their staff keep themselves updated about these trends.
. The training of staff is the most important challenge in the men’s grooming sector. It is a big change for brand trained staff, so they require well-trained staff because the staff has a bid responsibility they represent the brands. So, it is a crucial change that faces to sectors of men’s grooming.
In the future, the sector of men grooming must rise better more with awareness. The challenges are rising for every brand, it is the main test for brands to grow more within these challenges and must accept them for their betterment, and people buy men’s grooming products without any hesitation.