Types of Sponsored Google Advertising Ads

A sponsored Google ad appears right at the top of the Google search page when you enter your search terms into the search box. These are known as ‘Text Ads’, the foundation of the Google Search Network. They can be compelling and are a part of the marketing mix strategy for many businesses. But wait, what about all the other ad formats that Google offers?

In today’s digital world, every company must use Google Ads to gain more popularity, traffic, and conversions. This post will explain the various types of sponsored Google advertising ads and how they can benefit any business.

1. Search Ads

Search ads are textual ads that are placed on Google’s search engine result pages if users search for particular keywords.

Key Benefits

  • High Intent: It targets users interested in learning more about your products or services.
  • Cost-effective: In this model, you only pay when the user clicks on your ad, placing it at the top or right of the screen (PPC model).

Best Practices 

  • Keyword Optimisation: Use standard and relevant keywords wisely when writing your ad copy.
  • Compelling Headlines: Your headlines should catch the user’s attention and reflect the objective.
  • Effective CTAs: Use direct and click-through calls to action to ensure they are clicked.

2. Display Ads

Banner ads are graphics that run across the Google Network, which targets the web, applications, YouTube, Gmails, and more.


  • Variety of Formats: Use images, videos, engagements or other forms of valuable content.
  • Retargeting: Also known as remarketing, it is a procedure for reconnecting with users who have shown interest in your website before.

Best Practices

  • Visually Engaging: Use high-quality images and graphic elements when choosing and creating images.
  • Consistent Branding: Finally, it is crucial to ensure that the ads you place fit the look and feel of your brand.
  • Targeting Options: Develop and implement demographic and interest targeting for the organisation to reach the right clients or customers.

3. Shopping Ads

Shopping ads are text-based ads that feature image representations of products in the search results section, accompanied by their prices and the details of the stores where the merchandise can be bought. They are handy for companies that operate online, including all forms of e-commerce. 


  • Product Visibility: Ensure that your products are well placed when someone searches for them online.
  • Detailed Information: It is advisable to give a prospect basic and significant information, such as price and the image of the particular product, at the first site.

Best Practices

  • Optimised Product Feed: Ensure that the content of any product information you provide is correct and as ‘keyword friendly’ as possible.
  • High-Quality Images: Using sharp and attractive images of the products to be sold online is advisable.
  • Competitive Pricing: To increase the click-through rate, display the commercial prices of other similar service providers.

4. Video Ads

YouTube ads are video ads played on YouTube and Google Display Network. Thus, they can be placed before, within, or after video material.


  • Extensive Reach: This brings a large and diverse group of people into view, therefore, through YouTube.
  • Multiple Ad Formats: These are the advertisement formats; they include the ad break, which are easily avoidable ads, bumper ads, and much more.

Best Practices

  • Attention-Grabbing Content: Make engaging videos. This will capture the targeted public’s attention at first glance.
  • Clear Message: Ensure the text immediately conveys its point to the audience.
  • Call to Action: It’s also essential to ensure that the channel invites the viewers to act in a certain way after the video has ended by including a clear call to action.

5. App Promotion Ads

App promotion ads aim to increase downloads and active use of the particular application. They can be ads on the Google Play Store, YouTube & Search, and Google Display Network.


  • Targeted Audience: Target active users in terms of probability for the download and use of the application.
  • Diverse Formats: These are textual ads, image ads, video ads, and in-app ads.

Best Practices

  • Compelling Ad Creative: Shoppers are more likely to grab attention if the content and the graphic design are visually appealing.
  • Targeted Campaigns: Target its potential users most interested in the topic of the application.
  • Clear Value Proposition: Enumerate the possible features and willingness of the application.

6. Local Service Ads

Local service ads are services made for businesses that provide their services to local customers. Any business must have these ads, which appear at the top of Google’s search results and contain primary business data.


  • Direct Leads: It shows that potential customers can contact you through the ad placed.
  • Local Targeting: More specifically, it is designed for those looking for the services of a local company.

Best Practices

  • Complete Profile: Make sure that your business profile, which includes your company name, description, website, location and all other fields in the profile, has proper details and that the account is verified.
  • Positive Reviews: Convince the customers to give positive reviews about the business.
  • Accurate Information: Ensure the business information is correct, including the business’s operation times, contact information, etc.

To Sum Up

Paid Google Ads is another advertising platform, and it provides a vast number of opportunities for businessmen and women, which may be used depending on their objectives. If you can learn and incorporate these other sponsored advertising forms, you will have a complete picture of contemporary digital advertising. 

Softtrix works to help businesses minimise the risks of Google Ads and maximise their potential and effectiveness. As for your goals, whether you are trying to establish your brand’s presence, attract more visitors, or sell more products, our specialists are ready to help you achieve all these.

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