Introducing inbound marketing strategies for the automotive industry is very essential for various businesses that deal in automobile parts. Inbound marketing is focused on attracting customers to your website by educating the users with your informative content.
The main services that play a pivotal role in inbound marketing are blogging, social media marketing, and search engine optimization.
The automotive industry is a wide sector while the best engineers in the industry are innovating new technologies that can reach new heights. New achievements in developing faster engines, sophisticated transmissions, and awesome accessories come in every day.
With the help of Inbound marketing, businesses educate their customers regarding these new achievements. Many auto parts sellers provide OEM engines for sale along with used transmission and car accessories to their customers through Inbound marketing.
There are even popular studies that show where car buyers are spending 59% of their time online researching.
Inbound marketing can also be targeted towards a particular audience. If a customer is looking for a particular product, they can find information regarding the product to help them make an informed decision. And if they are still interested, they can buy it from the same website.
Here are some great inbound marketing strategies for the automotive industry that can help your business grow.
Establishing an Online Presence
AutoTrader study of 2015 shows that the internet is 20 times more influential than any other media source.
As car part searches and marketing has gone online, the effect of traditional advertising and attractive signage has gone down. Every major automotive business has developed an online presence to target a wider customer base.
You can start establishing an online presence by creating accounts in various social media platforms. Keeping your users engaged through these mediums is important since you can attract new prospects for your business.
Having a website can boost your SEO efforts by employing effective on-page SEO. The website can also have a blog that can educate your visitors about new products and changes in the automotive industry.
Here are some places where you can create an account.
- Google My Business
- Auto For Trade
- Enterprise Car Sales
- Cars Direct
Recognizing Primary Demographic
If you establish your account on enough social media platforms, you can understand the primary demographic on your profile. Major social media platforms have on app features that can help you segregate your audience based on their age, gender, location, interests, etc.
Understanding the demographic on your profile can help you personalize an ad based on the data that you have. You can customize your ads based on your primary demographic and get more leads by persuading them.
The businesses can arrange an audience survey for their primary demographic and accurately find out which factors get their attention. Once you have a general idea about their likes and dislikes, you will seamlessly be able to market your products to them.
Personalize the Communication
Once your visitor has turned into your lead, it is important to follow up with them regarding their needs. The approach shouldn’t be aggressive or repetitive, and it shouldn’t be weak and random either.
There are many tools available online through which you can streamline your communication. These tools can also be helpful in knowing what exactly the customer was looking for. Was he/she looking for a used transmission for sale or some used car accessories?
With the help of personalized communication through email or other medium, businesses can subtly offer them your services and products. This will make your relationship with the customer more personal, rather than forced.
Engaging Content for Users
Content is the King! This is a common phrase in the world of digital marketing. Engaging content can be helpful in various methods of digital marketing. Content is an essential commodity to perform on-page SEO, search engine optimization, etc.
There are certain standards that the content should uphold, to be effective in digital marketing. The content should be engaging as well as data-driven which can be more efficient in the process of digital marketing.
The content is showcased on the website in landing pages and other pages of the website where it describes your car part products and services. Even blogging on the website can also be a good option for on-page SEO.
Here are some good ideas for content related to the automobile industry.
- How-to blogs, and infographics
- User-generated content
- What sets your business apart?
- New arrival of cars and other features.
SEO for a Higher Ranking on SERPs
SEO for the automotive industry aims to gain organic traffic on your website by ranking your website higher on SERPs(Search Engine Results Page). There are many things that can boost your ranking on any search engine.
Complete website optimization can boost the ranking of your website on search engines. Keyword-optimized content and size-optimized images can make your website more adaptive to search engines.
Other facts to enhance your Search Engine Optimization efforts is to optimize the page load time and mobile responsiveness of your website. This is also an important factor to take into consideration while drafting an SEO strategy for your business in the automotive industry.
Positive Reviews to Build Trust
Having positive reviews allows other customers to know how the products are performing. This allows your customer to trust the products that you provide for their car. Once you serve enough customers you will build a brand reputation which will also positively affect your sales.
For example, if one of your customers looking for a used transmission for sale finds it on your website, they can buy it and review the product and your service. Once other customers read those reviews, they know that your business can be trusted.
Whether they are looking for used car accessories or engines for sale, ask them to leave an honest review on your website and other platforms. This will contribute towards the trust-building of your brand.
Here are some places where you can ask your customers to review.
- Yelp
- Auto Trader
- CarFax.
- Better Business Bureau
- Yellow Pages
Social Media Campaigns
Social Media platforms are the perfect way to reach potential customers by connecting and engaging with them. Before you engage your users, it is important to be present on social media platforms where your potential customers are present.
Whether it’s Facebook, Twitter, Instagram, or any other platform, you can use these platforms to spread awareness about your industry among the users. You can also use it to boost your brand by posting engaging content.
Being present on more than one platform will establish a more trustworthy connection with your users. You can gain leads for used car accessories and car parts from social media platforms by spreading awareness among your users about your industry.
Here are some platforms where you can run social media campaigns.
- Google Adwords
- YouTube
Video Marketing
Many studies show that over 65 % of automotive shoppers around the world shortlist brands after watching their video.
There are many brands in the automotive industry, who has video content on their website showing different aspects of their business. Video marketing helps brands to establish trust with their customers which then helps them grow their business.
There are many topics that you can cover with a video on your website. You can show the process of your website where your customers can buy a used transmission for sale or a used engine for sale.
You can also show the users some educational content such as the manufacturing process of car parts, customer testimonial videos, automobile-related myth-buster videos, teaser videos of announcements and sales, etc.
Here are some platforms where you can upload your video.
- Your business website
- YouTube
- Vimeo
- SproutVideo
- Vidyard
- Jetpack Video
Nurture Leads
At major auto parts dealerships, they have a strong marketing infrastructure where they promote their products and services. Nurturing leads includes calling users who have already availed your services.
Cars and car parts are a high-value investment, so it is also important to get in touch with multiple customers in one go. Here, email marketing reaches a wider market with which you can target multiple customers.
You can also remarket your products and services to already reached customers. Make sure that you don’t follow an aggressive approach while remarketing. Giving your customers a reminder through ads to ensure no leads fall out of the funnel.
Conclusion
These inbound marketing strategies for the automotive industry can be proven helpful for your business. These strategies will propel your campaign at a lightning pace and bring in more lead for your sales team.
Using these inbound marketing strategies shouldn’t only be to drive more traffic to your website. The traffic that you gain should also be converted into leads and then to customers. To achieve that, you must offer the services that you promise on your website and other social media platforms.
These marketing strategies will help you turn your auto company marketing efforts into viable business leads.
