The content marketing world is highly competitive. It is a challenge to find the best audience for your blog posts and most content online goes unread. Despite this, business blogging shows an upward trend and 53% of marketers consider blogging a vital aspect of their content marketing.
If you have the right strategy in place, it is possible to get great results from your blogging. This article discusses tips and tricks that can help you get great results from your blog posts.
Understand Your Target Audience First
The first step is to understand your target audience. This allows you to craft content that will be particularly appealing to them.
For example, if your target audiences are millennials interested in traveling, you will need to create content that specifically appeals to them. This might include unusual travel destinations, affordable travel, off-beaten path trips, etc.
You can build an audience persona by studying data related to your industry and conducting thorough marketing research. A great audience persona will help you craft the most effective content.
Create Impactful Headlines
Did you know that the traffic to your content can vary by nearly 500% based on your article headline? In fact, around 80% of the readers won’t even pursue an article beyond the headline.
That’s why it is important to create an impactful headline for every post. Most people struggle to create good headlines for their posts, but it is actually not that hard. Here are some tips that can help:
- Make sure your headlines are specific and detailed.
- Include numbers, especially odd numbers, for great impact.
- Include adjectives like “great,” “effective,” “ingenious,” etc, to create more impact.
- Include facts and percentages.
- Create urgency.
A great headline will compel readers to click on your article link and share it with their connections on social media.
Churn Out Good Content Consistently
Bloggers need to build up their reputation and earn audience trust. This can only happen if you supply good quality content regularly. A great way to do this is to maintain a blog posting schedule. For example, some bloggers will post content every Monday, Wednesday, and Friday at the same time.
Consistency is a characteristic of professionalism, which ensures your target audience will trust you more and believe your content is valuable. You don’t have to churn out large amounts of content regularly because that pace can be difficult to sustain. Just focus on creating good quality content regularly.
Create Articles People can Skim
Around 55% of readers will remain on the page for 15 seconds or less. This means most readers skim articles and move on. Ideally, you want your readers to stay on your website for longer, but you won’t accomplish that by making reading more difficult.
It is a good idea to make your article easier to skim and understand. This will also improve your chances of being featured on Google’s Knowledge Box, which brings in more visibility. Include headings, subheadings numbered lists, and bullet points to get the best results.
Promote on Social Media
Social media is a great platform to promote your blog and content on. It allows you to connect with your target audiences on a more personal level. There are several ways in which you can reach people on social media, including:
- Commenting on other people’s posts.
- Replying to questions and comments regarding your brand.
- Sharing links to your blog posts on social media.
- Planning a separate content strategy for social media.
- Following and interacting with key influencers on these platforms.
All of these factors can help you reach a good audience on platforms like Facebook, Twitter, and Instagram. Make sure you understand how these platforms work promoting on them.
Choose Topics People Care About
The best way to attract an audience is to give them what they want. Content that answers burning audience questions will always thrive compared to content that doesn’t fill a specific vacuum. There are several ways to find out what your audience needs:
- Look for questions in comments of social media posts.
- Browse through platforms like Quora for questions in your field.
- Conduct surveys to understand what your audiences really need.
- Read viral content in your industry and look for points they didn’t elaborate on.
This will help you find topics your audiences are interested in and create in-demand content.
Include Different Content Medium
While text articles are informative and popular with content creators, they’re not the most attractive medium. People prefer visual mediums like pictures, infographics, videos, and similar content more.
Infographics are the most shared content mediums. 56% of respondents to a survey revealed that they used infographics and 84% of them found infographics extremely successful.
Make sure your blog has some versatility when it comes to content formats. This will help keep people interested.
Optimize Every Blog Post for SEO
Search engine optimization improves visibility and will draw more audiences to your content. Make sure your blog post pages are optimized for search engines and mobile phones. Create pages that load quickly and look great on mobile phone screens.
It is also important to include good meta description, readable URL, and optimized title tags.
Incorporate Guest Blogging
Guest blogging is a great way to gain more recognition and visibility. You can post specialized content on other people’s blogs to draw audiences to your platform. You can also call other bloggers to post on your platform. This will add a different perspective to your content.
Make sure your guest blogging strategy is different from your link building strategy. Don’t spam your content with backlinks as that will make people question the quality of your content.
If you follow these tips, it will be easier to build an audience and get more attention to your blogging. Content marketing campaigns always take some time to build up steam. It is important to make sure to maintain a consistent campaign to get good results over the long term.
Ayushi Choudhary is a Jr. Content writer working with Ranking By SEO. In her corporate life she write many blogs and articles on SEO, Link building, SMO and many more.