Search engines are the first source people use for information on almost every topic, including where to get their coffee. Hence, nearly 92% of all web traffic comes from google. You are risking missing out on loads of online traffic that converts to foot traffic in your store by not having a coffee shop digital marketing strategy.
If digital marketing for coffee shops is so important, what strategies should you adopt to grow your coffee shop?
We have mentioned 7 of the most important coffee shop marketing strategies that should be implemented in your coffee shop. You will notice a significant impact on the footfalls of your coffee shop by implementing these strategies.
1.Responsive & well-designed website
Your potential customers will get the first impression of your coffee shop through your business website. So, you should make sure that your website is well designed and responsive on all devices (computers, tablets, and phones)
You should include a high-resolution picture of your coffee and other products or a video tour of your coffee shop. So, people can see what they can get when they visit your store.
Your website can provide the best experience to users with a responsive website design.
- Google Business profile (GBP) optimization
GBP is a completely free and easy-to-use tool for your coffee shop to manage your online presence across Google including search and maps. You can list your coffee shop in GBP so that your customers may find you easily. You should try to be in the top 3 of Google business profile search results. A new study found that searchers click on one of the businesses in the top 3 of google listing almost 50 % of the time.
- Invest in local SEO
Local SEO is an online growth strategy that focuses on emphasizing the optimization efforts of local stores. Over 50% of ‘near me’ searches result in a physical store visit. You can improve your local SEO for your coffee shop through content creation & on-page optimizations
- Get listed in Local Directories
Local citations work as a trust signal for Google’s algorithm. Local citations are online mentions of your coffee shop's name, address, and phone number. website’s progress and If your coffee shop is listed on more credible citations, Google shows more trust in you and thus more likely your coffee shop will be recommended to the local searchers.
- Build your social media following
Social media is used daily for entertainment, socialization, shopping, and news consumption. You will miss a huge opportunity by not utilizing social media platforms to promote your coffee shop. You should start forming your social media strategy to build your brand and gain more customers. 80 % of people on social media follow at least one business. So, you should keep your social posts entertaining and informative so that your followers will be glad to see your content in their news feed. Hence, they will consider purchasing from you when they are ready to make a purchase.
6 Run Facebook & Instagram ads
You can automatically reach the potential customers in your area when you run social media ads. Social media advertising is a must if you are looking to reach your target audience immediately. You should craft well-designed and relatable advertisements that resonate with your customers. The cost of social media ads is low relative to the number of people you can reach with them. So, you should add it to your coffee shop’s digital marketing strategy.
- Measure your performance
You should measure your data and growth by integrating Google Analytics and Google Search Console on your website. These free-to-use tools provide valuable information regarding the users who have visited your website. You can see your areas of improvement by tracking your data. You Should pay close attention to the bounce rate and dwell time of users when measuring the user engagement of your website. This analytics help to know what visitors think of your website without them telling you.
FINALLY, IT MAY BE SAID
You should ask yourself some questions while performing digital marketing for coffee shops. Is my website answering visitors’ questions? Does it clearly state the coffee shop’s operating hours? Is the mission statement of the coffee shop clear and the same has been stated correctly? Are my menu and prices easily found and accessible? You should try to know the user intent. You should think from the perspective of the consumer and be sure to include everything you would be searching for as a consumer.
