According to TechSci Research report, “Eyebrow Razors Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2017-2027”, the global eyebrow razors market is anticipated to grow at a robust rate in the forecast period, 2023-2027. Factors such as the growing disposable income and the rise in focus on consumers on personal grooming of consumers primarily drive the demand for the global eyebrow razors market. Physical appearance is gaining importance among the minds of consumers as they have begun relating it to self-confidence and self-esteem. The ongoing technological advancements and rise in the integration of smart technologies in beauty products and tools are expected to create new growth avenues for the market players. Therefore, the growing consciousness about personal hygiene and physical beauty among men as well as women is expected to fuel the demand for on-the-go grooming solutions.
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The global eyebrow razors market is segmented into type, end use, distribution channel, regional distribution, and competitive landscape.
Based on the type, the market is divided into razors, scissors, brushes, tweezers, trimmers, and others. Razors are expected to account for a significant market share in the forecast period. It lowers the time in comparison to shaping the eyebrows with tweezers and scissors, and thread. Using a razor is not painful and gives the desired result to the consumer easily. Apart from removing the hair, using a razor has its advantages, such as exfoliating the skin and helping the beauty products to penetrate deeply into the skin.
Based on the end use, the market is bifurcated into individual customer vs. commercial. Individual customers are expected to hold the largest market share over the forecast period. The growing awareness and the ease of convenience and comfort of shaping eyebrows from their homes are making consumers invest in eyebrow razors and other grooming tools. It is a cost-effective method than visiting the parlors and salons at regular intervals and can prove beneficial when there is no time to visit beauty-enhancing stores. Growing demand for products and tools that can boost self-dependency among consumers is expected to accelerate the growth of the individual segment in the coming years.
Based on the distribution channel, the market is divided into supermarket/hypermarkets, cosmetic/beauty stores, online, and institutional sales. Supermarket/hypermarkets are expected to capture the highest market share over the next five years, 2023-2027. Availability of many supermarkets/hypermarkets in the neighborhood of consumers and changing preference of consumers to buy beauty products and tools along with basic amenities from a single place are expected to drive the segment demand. Consumers easily pick their products by comparing the eyebrow razors of different brands under a single roof due to the availability of the number of products in these supermarkets/hypermarkets. They can get the required information about the products from the salesperson and make informed decisions.
Based on regional analysis, the Asia-pacific region dominates the market and is expected to maintain its dominance over the next five years. India, China, and Indonesia are among the most populated countries in the region, and due to their fast-growing population, rise in per capita income, rapid urbanization, and globalization, the demand for personal care products is expected to increase in the coming years.
Major players operating in global eyebrow razors market are:
- Tinkle USA
- Tweezerman International, LLC
- Revlon, Inc
- Edgewell Personal Care Company (Schick)
- Reazeal Corporation
- Panasonic Corporation
- Visage Lines Personal Care Pvt Ltd, Inc. (Bombae)
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“Social media's effect on young customers' minds is expected to create lucrative growth opportunities for the market players over the next five years, 2023-2027. With the lockdowns being lifted and the surge in consumer focus on makeup creativity, brow trends are shifting to popular styles and techniques. TikTok, YouTube, Instagram, and the rise in the number of influencers are changing the beauty standards and setting them high, thereby increasing the consumer base for beauty products and tools. Market players collaborate and partner with famous influencers to advertise the benefits and give tutorials about using eyebrow razors. Therefore, the rise in the social media influence over the young generation and the adoption of aggressive marketing strategies by the market players is expected to propel the global eyebrow razors market growth till 2027” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Eyebrow Razors Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2017-2027 Segmented By Type (Razors, Scissors, Brushes, Tweezers, Trimmers, Others), By End Use (Individual Customer vs Commercial), By Distribution Channel (Supermarket/Hypermarkets, Cosmetic/Beauty Stores, Online, Institutional Sales), and By Region”, has evaluated the future growth potential of global eyebrow razors and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in global eyebrow razors market.