Google AdWords

Google AdWords: A Complete Guide For Beginners And Professionals

Google ads appeared two years after the world’s largest search engine giant, Google itself. Although the advertising system was reintroduced in October 2000, the nam

With nearly 3.5 billion searches a day and more, Google has become one of the leading search engines in the world. Since the Google Ads service has been blocked for almost 20 years, the highest paid advertising is displayed. When the user searches, they get a response with a combination of paid advertising and organic results.

Another good reason for Google itself is to give advertisers a profit for every dollar spent on Google ads, with sales of around $ 8 or more. With hundreds to thousands of competitors in the digital user interface now using Google ads to win the game, you have to do the same thing, but in a more creative and strategic way.

Google Account Structure

Before you create more ads, you should understand the design using three levels of Google ads. Working together between these tiers will of course help you strategically organize ads, keywords, and ad groups to achieve more effective campaigns that are tailored to the right demographic. However, Google ads are divided into three levels:

Account: Linked to a unique email address, password and billing information. I recommend automated billing that works very well.

Campaigns: Each campaign has its own budget and parameters that determine the position and appearance of the ads

Ad groups: There are two types of ads: find ads and show ads. Each ad group contains a specific set of keywords and related ads

For ad campaigns, the ad group contains ads with frequent offers and target criteria. Please note that the ad group can contain videos, but only in the same format. TrueView inboxes and image ads require two separate groups.

Ad Extensions

Google ad extensions are free and provide users with all the valuable information that makes your advertising more interactive. The extension is one of five as defined below:

Sitelink Extensions: Just expand your ad, educate yourself, stand out, and provide additional web links to your site that encourage users to click.

Call extensions: include the telephone number in the advertisement so that users can call you immediately.

Location extensions: the physical location (physical address) and telephone number are included in the advertisement so that users can find you on the map.

Offer extensions: it has a strong preference for companies that promote something to encourage users to click and buy compared to their competitors.

Application extensions: simply provide a link to download the application, aimed at mobile users, which means that you will have to search the App Store less often.

According to a leading digital marketer “Grill Brogan” aweb design agency in Dubai, the above suggestions and procedures will surely make you a Google AdWords professional.

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