There is a growing trend among chicken buyers to purchase their poultry from smaller, local farms. These buyers are interested in supporting their local economy and getting fresh, healthy chicken. They are willing to pay a higher price for chicken that meets their standards.
As a result of this trend, many small farms have been able to stay in business. The farmers who have been able to capitalize on this trend are those who produce a high quality product and offer a good customer experience. These farms have built a loyal customer base of chicken buyers who return to them for their poultry needs.