No two kids behave the same, not even if they are twins, no two client requirements are the same for the same service(s) provided; same is the case with Content Marketing. Content Marketing has no magic formula; it’s a tailored strategic approach aligned with the business goals in mind.
Undoubtedly Content Marketing is the most promising way to lure the web traffic your website. Marketing and reaching out to people in cyberspace through advertising is retro style and does not work. Marketing through social media with the right Content marketing plan is what gives the result. It’s no more about features, benefits, and USP’s; the world has moved beyond it. Now is the era of weaving the features, benefits, and USP into the story, conversation and other nuances of Content. Each of the factors caters just one point – How to get traffic on your website?
Content builds relationships,
Relationships are built on Trust,
Trust drive revenue
~ Andrew Davis
These strategies mainly help you in two ways:
- On page SEO techniques
- Off-page SEO techniques
Below are mistakes to be avoided while working on the SEO strategy and development which help to generate immense traffic to the website:
Google’s updating its algorithm so should our SEO practices. Overstuffing articles with keywords is not a good SEO practice. The algorithm now knows if someone manipulates search engine rankings by overstuffing keywords.
Fix it: Ensure you’ve secured your position secure by avoiding this on-site optimization mistake. As per Google guideline use only 1% density of keywords of total words.
Internal links misuse
Internal links work well for on-page SEO helping create your own web by linking your pages together. This, in turn, helps drive more traffic through discovering or revisiting pages via search engines helping people with more information.
Fix it: the links should be descriptive than just click here, help Google understand the purpose of that anchor text. Use internal links only if required.
Overcrowding page with content
Page content as just one big chunk of text and missing headings not only gives a bad user experience but likewise to the search engines. Repetition of this style of content might devaluate the website quality.
Fix it: Organize your content into headings and various formatting attributes like italics, bold etc. making it more readable and eye-catching.
Improper URL Structure
Most users are ignoring one of the most critical components for ranking – URL structure. The website takes a beating in ranking due to improper URL structure failing the on-page SEO techniques deployed.
Fix it: Ensure the one you choose has the keyword and insert the post title with the keyword smartly.
No Blog Strategy
Most of the times people create blogs just for the sake, which are neither structured, planned nor much helpful in nature. Although with keywords it might drive some traffic however it’ll neither help create the brand nor have regular traffic.
Fix it: Draft a blog strategy which should ideally part of your content marketing plan, and execute it efficiently. Effective blog strategy goes much beyond just diverting traffic.