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One of the industries that has seen the largest boom in this era is the cosmetics industry. The reason for that is due to the availability of various media, including electronic, print and social media, people have gotten more close to the glamor and fashion industry. In the early period, the cosmetic products mainly were for the female customers. But with the passage of time, they also started focusing on the male population as well.

With the boom in this industry, numerous brands jumped in the business of cosmetic manufacturing. With the increasing competition, there was a need for making your product stand out from the rest. In order to do that, companies like Packaging Mines are providing expert services to make your cosmetic packaging different from others. Here are 10 ways in which you can make your packaging different from others.

1.   Protection:

The basic function of packaging, apart from attracting customers is to protect the contents inside them. This is achieved by choosing materials that are more durable and are able to withstand pressure from impacts and other environmental factors. Because providing customers with the products in their original form is quite necessary, therefore, durable materials should be used.

2.   Quality of material:

The second thing that you need to consider when ordering custom cosmetic packaging wholesale boxes suppliesfrom Packaging Mines is to use material that is of high quality. The customers should get a premium feel from the box. With high quality material you can guarantee that premium feel to your customers.

3.   Printing:

Another thing that can do wonders for the outlook of your box is the printing. With the help of amazing printing, you can print different types of information regarding your products and the ingredients that you are using in your cosmetics. Apart from that, you can also use your printing to write some personalized messages to your clients. This will enable your brand to get connected with the customers on a more personal level.

4.   Colors:

As explained earlier, there is a large amount of competition that your products will be facing. Therefore, they must be able to captivate the attention of customers while they are placed on retailer’s shelves. So in order for them to do so, you can print them in a number of different and attractive colors. There are certain colors that have the ability to stand out in the crowd. So by using them for the packaging of your products, you can achieve this objective as well.

5.   Designs:

One big advantage that you can have from ordering your custom cosmetic boxes from Packaging Mines is that you can get them in a number of different designs. There are amazing designs that include gable boxes, window display boxes, shippers and a variety of others as well. Therefore, by selecting the best one, you can add to the beauty as well as the presentation of your products.

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6.    Sizes:

One thing that you need to understand is that when you are talking about cosmetic products, you need to be very creative. The reason is that people want products that are different from others. So you need to be very careful while selecting the size of the box for your products. Make sure that it is not too big that your product keeps bouncing here and there in the box. It also should not be too small that it isn’t able to fully protect your product.

7.   Textures:

Businesses are always trying to save up money here and there. This is done so that the profit margins can increase. And that is why they have started the business in the first place. But when you are talking about cosmetics, there are not many chances for you to do that. That is because you need to give a premium feel with your packaging. But there is a way for you to do that. If you can’t afford the high quality material, you can coat the cheaper quality material with impressive coating. There is a large variety of options including gloss, matte and numerous others. 

8.   Eco friendly material:

In order to give a positive brand image to your customers, you need to guarantee that you are also aware of your corporate responsibility as well. In order to give that message, you should always choose materials that are eco-friendly. By doing that, the customers will get a positive message from your brand that you are not in the business only to make money. But you are also considerate towards the whims and wishes of your customers as well as the environment around you.

9.    Fixtures:

Cosmetics are also a great gift item as well. But if you want to present them as gift, they should have an even better presentation. Therefore, there are a number of options through which you can improve the presentation of your products. You can add different types of fixtures like ribbons, handles or bows on your boxes.

A number of times, your products need to be shipped to your customers as well. But the box in which they come in is not very durable and won’t be able to protect your products. If that is the case, there are also fixtures that can be fitted inside your box. They will not only hold your products in place, but will also add a layer of protection as well.

10. Windows:

As already explained, there are a number of instants when your products will need to attract the customers. It has been found out that the customers will trust a product which they can see. This can be achieved with the help of windows on your box. All you need to do is to fit a see through window on one side of your packaging. This will enable the customers to see the products, which will help them in making a decision to buy your product.

With the help of all these tips, you can improve the outlook of your box and increase its presentation value.

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Sarah Anna

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