Merino Wool Shoes Market is Projected to be Dominated by the Adult Segment Till 2027

​The growing demand for sustainable, eco-friendly, and premium quality walking shoes is primarily driving the growth of global merino wool shoes market.

According to TechSci report on, “Merino Wool Shoes Market – By Region, Competition Forecast & Opportunities, 2027”, the merino wool shoes market is anticipated to grow with a lucrative CAGR over the forecast period of 2023-2027. The market growth can be attributed to the rising need for lightweight and comfortable walking shoes such as merino wool shoes. Moreover, factors such as increased per capita income of the people living in developing countries, high standards of living, and expansion of distribution channels are also adding to the market growth. Furthermore, merino wool is breathable, therefore the shoes made from merino wool keeps the individual cool in the summer and warm in the winter. In addition, merino wool is naturally resistant to dirt, fire, and water, and it has a skin-friendly lanolin, therefore, it is easy to keep clean, which enhances their durability. Apart from this, merino wool shoes are sustainable and eco-friendly as well, which is why they are gaining wide traction across several countries. In line with this, the growing awareness regarding the cost to the environment that traditional shoes made out of rubber causes is adding to the high demand for sustainable shoes like the ones made from natural fiber such as merino wool. A single pair of shoes takes around 40 years to decompose in a landfill. As a result, governments of several nations are also supporting the manufacturing of marine wool shoes. Apart from this, the growing concerns among individuals regarding their health are adding to the sales of merino wool shoes, which are considered ideal for brisk walking.

Browse over XX market data Figures spread through 110 Pages and an in-depth TOC on  "GLOBAL MERINO WOOL SHOES MARKET"

The global merino wool shoes market is segmented by type, end-user, distribution channel, competitive landscape, and regional distribution. Based on the type, the market is bifurcated into adults and children. Among these, the adult segment is anticipated to hold a significant market share over the coming years. The adult population ranging between the age of 15 to 65 years are more inclined toward fitness activities like walking, hiking, and yoga, hence the demand for merino wool shoes is more from this segment. Moreover, individuals ageing 45 and above start to develop orthopedic issues in the ankle and joints; therefore, they require comfortable and lightweight shoes to correct the deformities. In addition, the introduction of orthopedic insoles in merino wool shoes is supporting the sales of the product in the adult segment.

By end-user, the market is segmented between men, women, kids, and unisex. Among these, the women segment is anticipated to hold a prominent market share in the coming years. Women are more inclined towards low-intensity sport activities such as walking or brisk walking. The merino wool shoes are the ideal shoes for walking. Moreover, the rise in working women population along with the increased purchasing power of the women are augmenting the demand for such comfortable products.

Based on the distribution channel, the market is divided between offline and online. Among these, the online mode of distribution is anticipated to hold a prominent market share in the coming years. The online retail channels offer a series of benefits such as wide variety of products to choose from, lucrative discounts and cashback offers, and door-step delivery. Moreover, the online retail websites also allow the buyer to easily exchange or get the refund for the product if it does not fit well to the customer. As a result, the online distribution channel is anticipated to propel the global merino wool shoes market over the coming years.

A list of major market players of the merino wool shoes market includes:

  • Allbirds, Inc
  • Giesswein Walkwaren AG
  • Glerups Inc.
  • BAABUK Sàrl
  • Felts Health Shoes Ltd
  • 21K Footwear Ltd (mahabis)
  • Neeman’s Privated Limited
  • PRFO Sports
  • Babooshka LLC (Cozyz Shoes)


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On the geographical front, the Asia Pacific segment is anticipated to hold a significant market share in the coming years. This is primarily because of the rising population across the countries such as China and India and their increased spending power, leading to more sales of merino wool shoes in the region. Besides, the growing demand for sustainable and organic products and increasing awareness among consumers for merino wool shoes are also expected to contribute to the growth of the global merino wool shoes market during the forecast period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

Merino Wool Shoes Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2017-2027 Segmented By Type (Adult, Children), By End-User (Men, Women, Kids, Unisex)), By Distribution Channel (Offline, Online) and By Region” has evaluated the future growth potential of merino wool shoes market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in merino wool shoes market.

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