Selling on Amazon: Strategies for getting the badge

Amazon badges such as “Best Seller” and “Amazon’s Choice” can significantly increase product awareness, credibility, and sales. Earning these badges requires a strategic approach focused on product quality, customer satisfaction, and effective marketing. Here’s a comprehensive guide on how to get Amazon Badge and increase the success of your products on the platform.

Understanding the Amazon Badge

1. Best Seller Badge: Awarded to the product with the highest sales in a specific category and subcategory. This badge updates hourly to reflect the latest sales data.
2. Amazon Choice Badge: Awarded to products with good reviews, reasonable prices, and immediate shipping. This badge helps customers quickly find recommended products.

Strategies for earning Amazon badges

1. Optimize your product list

– Keyword research: Find relevant keywords using tools like Helium 10, Jungle Scout, and MerchantWords. Incorporate these keywords into your product titles, bullet points, descriptions, and backend search terms.

– High-quality images: Make sure your product images are high-resolution and show your product from multiple angles. Include lifestyle images and infographics to highlight key features.

– Detailed Descriptions: Write clear, concise, and informative product descriptions. Highlight your product’s benefits, features, and unique selling points.

2. Increase in sales volume

– Competitive pricing: Regularly monitor your competitors’ prices and adjust your pricing strategy. Offering competitive prices can increase sales volume.

– Special offers and discounts: Use Amazon’s promotional tools like coupons, flash sales, and discounts to attract more buyers. – Amazon Advertising: Invest in Amazon Sponsored Products, Sponsored Brands, and Sponsored Display ads to increase product awareness and sales.

3. Increase customer satisfaction

– Quality products: Ensure your products meet or exceed customer expectations. High-quality products lead to positive reviews and repeat purchases.

– Excellent customer service: Respond promptly to customer inquiries and resolve issues quickly. Positive customer interactions lead to higher ratings and better reviews.

– Fast and reliable shipping: We use Fulfillment by Amazon (FBA) to ensure fast and reliable shipping. FBA products are often favored by badge algorithms such as “Amazon’s Choice.”

4. Generate positive reviews

– Automated review requests: Automate and personalize post-purchase review requests using tools like FeedbackWhiz, Jungle Scout, and Helium 10.

– Follow-up: Send follow-up emails to keep your customers happy and gently encourage them to leave a review. – Package prompts: Include a card on your product packaging that asks customers to leave a review, per Amazon’s policies.

5. Maintaining inventory levels

– Inventory management: Ensures that inventory levels are sufficient to meet demand. Insufficient inventory can negatively impact sales rankings and badge eligibility.

– Forecasting tools: Use inventory management and forecasting tools to predict demand and avoid stockouts. Best practices for maintaining your Amazon badge

– Update your listings regularly: Keep your product listings up-to-date with the latest information, images, and keywords.

– Monitor your competitors: Stay aware of your competitors’ prices, reviews, and product updates. To stay competitive, adjust your strategy accordingly.

– Customer Feedback: We continually collect and analyze customer feedback to improve our products and customer experience.


Earning Amazon badges such as “Best Seller” or “Amazon’s Choice” can significantly increase your product’s visibility, credibility, and sales. Increase your chances of earning the coveted badge by optimizing your product listings, increasing sales volume, improving customer satisfaction, generating positive reviews, and maintaining inventory. . Implementing these strategies will not only help you earn the Amazon badge, but will also ensure long-term success in the competitive Amazon marketplace.

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