Did you know that Google makes daily (small) changes to its search engine? And almost every month there is a big Google update. It is therefore not surprising that the SEO tips from – roughly – two years ago, no longer work today.
Are you targeting free visitors from Google with your website?
Then it is of ‘vital importance’ to keep up with search engine optimization so that you know how to keep (or continue) scoring in Google.
In this article, I will discuss the five most important SEO tips, which today are ‘vital’.
Before I start discussing the five SEO tips from 2018, I would first like to make it clear that these are not per se tips that only apply in 2018. It is mainly SEO tips that are based on the direction in which Google has been going in recent years.
1: BE OF VALUE
It is becoming increasingly important to provide your website with unique, valuable content.
Content that really appeals to the visitor. Google is getting smarter every time and really does see if your website has valuable content. The better the quality of your website, the higher Google will evaluate your website.
Place really content (articles) on your website that the visitor has something on, and with which the visitor will really be helped.
2: POST NEW CONTENT REGULARLY ON YOUR WEBSITE (GO BLOGGING!)
Something that Google values more and more, is maintaining a blog on your website. Because of a blog, you can easily and quickly place new, valuable content on your website. In addition, you can keep your website up-to-date with a blog, and this is very important to Google.
You see often enough a website that has not been tracked for years and nothing happens. These websites are often not high in the search results of Google. Nothing happens on the website; the content can be years old (and therefore outdated).
By going to blog you can provide the visitors with new content, and you can respond to current events. In addition, Google sees that ‘what’ is happening on your website, which is of great value.
3: KEEP IT ALL ON ONE SITE
The so-called ‘niche’ websites (websites with only such pages of content) are doing less and less well in the search engines. Google is going to attach ever more value to websites that are large and complete.
That is why it is so important to keep everything on one website and to expand your website each time (for example with blogging).
In this way, you make your website a true ‘encyclopedia’ of your subject, as it were. Do not distribute everything on different (small) websites, but keep it all on one big website.
They call this an ‘authority website’, and they definitely have the future in Google.
4: SOCIAL MEDIA IS BECOMING INCREASINGLY IMPORTANT
Have you not started with social media? Then start right away! Social media is increasingly taking ‘market share’ on the internet, and Google also sees this.
The larger your social reach is, the better. It is, of course, important that these are real fans, and that they follow your social media channel because they are interested in your services.
In addition, social links are also becoming increasingly important. These are, as it were, links to your website that are placed on social media.
Just do not constantly post links to your website, but keep it natural. For example, if people retweet your tweet, that is also of great value. Keep it interesting for your social media fans. Keep it human
5: OFFER YOUR VISITORS THE BEST POSSIBLE ‘WEBSITE EXPERIENCE’
It is important that your website is as well as possible so that visitors can easily navigate on your website.
Google sees that as increasingly important. So keep your navigation structure as simple as possible.
Also making internal links is very important so that a visitor can simply click on a certain word to get more information about that word.
It is also advisable to make a mobile version of your website, as more and more visitors come from a mobile phone or tablet. Google will send mobile visitors to a website that is more adapted to mobile use than websites that are not.
APPLY THESE SEO TIPS TODAY
Now that you have read these SEO tips, it is important to apply them to your website as quickly as possible. I have already implemented that on my brand buy dissertations.co.uk
Now that the information is still ‘fresh’, it is wise to immediately start applying this information. The longer you wait, the greater the chance that you will never apply these SEO tips.
SO TAKE IMMEDIATE ACTION!
Do you have any SEO tips yourself? Or do you have any questions? I’d love to hear from you in the comments below!
Did you find this article interesting and/or valuable? I would really appreciate it if you would share this article or like it on social media!
The author of this post is Kazim Raza. He’s currently working as a content marketing specialist at We Bulk Sale.com. He has been involved also to increase sales & generate better ROI through search engine & digital marketing channels.