Consider all of the tiny businesses you've encountered through social media. So, how many ideas did you come up with?
You should've done it! Small businesses have used social media to sell themselves in over 96 percent of cases. Furthermore, as of this year, social media has become the most widely used B2B digital marketing strategy.
Some companies are even turning to social media as their major marketing and consumer engagement channel.
But hold on, it's not as simple as it appears. You can only use social media to your benefit once you've learned how to use it properly and effectively. Here are our top social media do's and don'ts for boosting your company's marketing.
Do's: 1. Keep your personal and professional social media profiles separate.
Doesn't it seem self-evident?
Not always, especially when a company is just getting started.
When you decide to enter the world of social media, remember to create completely fresh social media pages for your company. People frequently utilise personal accounts to share their thoughts and facts about their lives, and these accounts should not be linked to your company.
Keep any personal or contentious thoughts off your business page, and you'll be one step closer to social media success.
2. Create a blogging schedule and post on a regular basis.
The crazy has a method to it!
Managing and maintaining a publishing schedule will assist both you as a business with a social media profile and your followers who desire consistency without being bombarded with information.
Sendible or Buffer are two apps that can help you schedule when your material gets out on social media.
Read our blog on social media marketing and scheduling social posts for more information on this subject.
3. Do interact with people and urge others to interact with you.
Engagement is an important metric for social media success. Increased interaction is critical for a social media marketing plan, according to 64% of marketers.
However, engagement is a two-way street, which means that when the opportunity arises, a company should make an effort to engage with followers and other businesses. This demonstrates social media participation and personability.
You may also use polls on Instagram or Twitter to increase engagement. This increases interaction and allows you to collect comments from your fans.
4. Communicate in a professional but enjoyable manner.
Personal and business accounts should be kept distinct, but that doesn't mean your social media presence can't be entertaining and engaging for your followers!
Maintaining a professional demeanour is vital, but you can also offer content that your followers will find intriguing. To achieve this, try writing posts in a friendly and engaging tone.
5. When at all possible, use video.
Video content on sites such as YouTube and Facebook has come to dominate the attention of social media users.
There is a balance in everything we post, but video content has been shown to be particularly engaging by social media users. Do, if you get the opportunity to use this, do so!
Think about the length of your video while developing video content for Facebook. Facebook recently announced video ranking adjustments that reward producers with higher rankings for videos that keep users engaged for at least three minutes.
Live videos are also seen three times longer than pre-recorded ones, so try providing more live video material to your Facebook followers. It's straightforward, and it establishes a more direct link between you, your small business, and your customer.
Facebook is fantastic, but don't overlook YouTube! Click here for more information about YouTube's potential and the best ways to use videos.
Don'ts: 1. Be wary of trolls.
It's easy to get offended by harsh or patronising remarks, but it's not worth risking your company's reputation.
This tip relates to the separation of personal and professional thoughts and ideas. Treat a social media user the same way you would an angry customer in your store: provide exceptional customer service and solutions to their problems.
So, what's the most efficient way to go about it? Responding generously and calmly in every scenario is the greatest way to cope with this problem.
2. Limit the number of hashtags you utilise.
Hashtags are a science in and of themselves.
While hashtags can help a post or a website gain more exposure, they can also be used excessively. Tweets containing more than three hashtags receive 17 percent less attention, according to research. This hashtag issue is not unique to Twitter, although it is particularly prevalent there.
Learn more about hashtags and how to utilise them on various platforms by reading this blog.
3. Don't forget to double-check your spelling and grammar.
Nothing damages a brand's reputation faster than carelessness, and bad grammar and spelling on social media is a dead giveaway.
Rereading and amending your content before sending it out is an easy way to avoid this. If you're still on the fence about something, you may utilise Grammarly or other online grammar and spelling checkers to fine-tune your posts.
We even have a blog dedicated to the most common grammar errors and how to avoid them!
4. Don't market your company excessively.
As previously said, a proper balance in social media posting and scheduling is important.
Followers don't want to see too little or too much from brands they like on social media. This is especially true for social media promotions. When a brand promotes itself too much, users lose interest.
In this situation, best practises dictate that one promotional post should be posted for every four non-promotional posts.
Source: online business , online business ideas
