If you’re a company owner, you will understand the hard work and strategy it takes to ensure your business maintains a good image.
Company or brand image is essential, especially when selling products. Even the slightest error can considerably decrease your company image, which can reduce your customer base.
Most companies spend 10-20% of their marketing budget on branding. If you wish to improve and promote your company image, this think piece will help!
1 . Offer great customer service
Remember, your customers are your most valuable assets. Because of them, Your company image can shoot upwards or plummet. So, you must provide them with the best possible customer service.
For example, if a customer has an issue with your product, ensure a team of professional customer service representatives will quickly address the issue.
Keep an interactive chatbot on your company website that will answer with auto replies when you are away. You may even conduct regular surveys or feedback sessions with long-time customers to see whether they are happy with your products and services.
2 . Display company values
To develop trust with your target audience, you must prominently show them your company’s core values, mission, and vision.
Ensure the mission and vision statements are crisp, clear, and easily understood. If you promote your company using wordy sentences that can’t resonate with the common people, your company image will be at a standstill.
For example, you can display your core values on the company website itself and on your social media business pages.
Next, ensure that every employee understands the company’s values and follows them daily in every aspect of their jobs.
3 . Keep networking
Networking is also a big part of maintaining a good company image. The more you engage with people, the more they know about your business and its benefits. Therefore, never shy away from attending conferences, seminars, and webinars.
Participate actively in such sessions and provide your honest feedback. After this, make sure you leave a strong impression on the minds of others.
For this, don’t forget to invest in smart business cards. They’ll grab the attention of potential clients or business partners much more easily and instantly promote the company’s image.
Smart, NFC-based business cards will turn heads in the room and show your clients that your company is ready to adapt to evolving technology.
4 . Use social media
Being active on your company’s website is great, but you must also take advantage of the growing popularity of social media platforms.
From Facebook Business to Instagram Business, there are dozens of platforms on which you can truly make your company’s image shine. However, your efforts should be consistent.
For example, post blogs, reels, short videos, surveys, or even live sessions at least a couple of times every week.
Make each post interactive and creative so that more and more social media users open your company page through word-of-mouth marketing. You may even use platform-specific algorithms to track your progress.
5 . Engage in CSR activities
Every responsible company will have a corporate social responsibility (CSR) portfolio.
Not only is participating in CSR activities good for the community, but it is also a great way to show your audience that you truly care, which can improve your company’s image.
Relying on the products you sell, you can choose as many CSR programs as you like.
For example, if you have a clothing boutique, conduct a monthly clothes donation drive and donate some of your products to underprivileged people.
You can also set a target to plant a specific number of trees and urge your customers to participate.
6 . Be professional but authentic
A major mistake many companies make while trying to create a positive company image is not being honest.
While it’s fine to highlight the great things about each of your products, your company image needs to look authentic.
If you paint an image too good to be true, your audience will see right through you.
Be personal and considerate to each employee and customer. For example, ensure the buyer’s name is included in the email after every purchase.
You can also offer freebies for customers who have certain rewards or loyalty points. Maintain professional relations but be relatable.
Conclusion
You can slowly but steadily improve your company image and brand loyalty using these small tips and tricks. So don’t wait anymore—start with these strategies right away!
