Conversion Rate Optimization (CRO) is a common technique used by many business houses to improve their performance and growth in the industry. Since the world has become a global village and people across the world are visiting hundreds of websites every month, it becomes important to have an impressive website design and an advanced CRO strategy to convert visitors into buyers.
CRO process uses a technique to increase the percentage of visitors on a website. In internet marketing world, it is very important that you convert most of the visitors into customers to ensure that your business grows strategically and continuously. CRO optimizes your search ads, landing pages, and your website design to improve the sales without increasing your marketing cost. Before you think about hiring conversion rate optimization company in India it is important to consider some reasons that are impacting your business’s online presence:
Want to know why you have a low conversation rate? Consider the following points:
1. Your web page leaves a bad impression on the visitor
If this is the case, then your website is not designed properly to allow easy and quick navigation. Visitors find it difficult to find the products they are looking for. It does not allow them to use filters or sorting features to find their items quickly and easily.
2. Product image is very poor and not clear
Avoid using blurred, low-quality images of your product or services on your website. Customers would not be interested in something that they cannot see clearly because that’s how you build their trust in your product or services.
3. You are not using a compelling or striking headline
You should use keywords and product descriptions to present the features and benefits of your product to attract the customer and encourage them to remain on the page to explore more.
4. Slow response of the website
Customers do not like waiting for long for a website to load. Shoppers want the websites to load quickly and cannot allow more than 1-5 seconds. If your website takes longer than that, they may never return to your web page.
5. The customer has to pay for shipping charges
Customers want to avoid high shipping cost involved on ecommerce portals. Instead you can allow free shipping on purchases of certain amount to increase your sales and increase your conversion rates.
Why you must hire a Conversion Rate Optimization (CRO) Services in India?
With the growing ecommerce market in India, it is of immense importance to implement conversion rate optimization services in India. Understanding your customer is extremely important to deliver what they want and be successful in your online ecommerce business. CRO services in India are gaining immense importance as they help online retailers understand their customers and their needs.
Some benefits of hiring conversion rate optimization company are:
• They help them get more customers and provide extraordinary shopping experience to the visitors. They ensure that your website is organized, engaging, and streamlined. It catches customer’s attention and converts them into buyers.
• You get better results and make more profits by hiring conversion rate optimization company in India. It increases the number of customers and reduces the marketing cost.
• They increase add value to your brand and build customers trust in your company. If the customers do not trust your website, they will never make a purchase from your website. It is of great importance to engage with your customer from the time they land on your page. Introduce live chat systems to be conversational with your customers.
• Hiring a company offering CRO services in India will increase your profits by creating strategies to improve your website layout, create better pages based on customer feedback. They improve your decision making, and risk taking by providing you extensive reports on the website performance.
To improve your conversation rate and convert each visitor to customer, partner with a company offering CRO services today.