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There is a popular saying, ‘don’t judge a book by its cover’. However, it doesn’t apply to websites. Every website has a landing page. A landing page is the living room of any website, it has to be intriguing. Visitors judge the site by the landing page. Usually, these pages are related to advertisement campaigns.

Landing pages have a specific function. A landing page focuses only on specific information that you created it for. A landing page is where the visitor ‘lands’ when they first visit a website when they click on an advertisement. Therefore, website makers spend a lot of time and attention to make the landing page look very attractive.  

While there are many landing page builders, Wix and Squarespace are the most popular ones. They have been in the digital marketing field for a while now and provide promising results.

So, which one is the Best Landing Page Builder?

Wix

Wix is a user-friendly website builder. It is easily customizable and made for beginners. It is popular amongst businesses as well as bloggers.  It provides many different options to create landing pages. You can choose from two categories Coming soon or Promotional Page. Both these categories have multiple categories in them. You can search for the template you want with the keywords. Choosing a landing page on Wix is easy.

The basic account or the free account on Wix gives you the leverage to create a landing page or a basic website.  It has some already made landing pages that are up for running the moment you add your words to it. It has some pre-built formats and templates that help you build an impactful landing page.

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Additionally, Wix gives you the flexibility for creativity. All its templates are customizable. Wix keeps adding new templates, whenever some goes outdated. You can find categories like photography, food, restaurants, hotels, business, etc.

Apart from that, Wix is an all-rounder when it comes to creating a website. It has multiple other features like Wix Ecommerce, Wix Stores, Email Marketing, Wix Events, Wix Bookings, etc. The only drawback about Wix is that it is a little time consuming with all the options that it gives you.

Squarespace

Squarespace is a more sophisticated website builder. It is made for professionals and for technical use. It keeps things more to the point. It has global designs for landing pages that can be customized.

Even though Squarespace is easy to use it is designed in such a way that you will have to take support from Squarespace Specialists. So, if you are looking for a rich inventory of templates to choose from that are customizable, Squarespace isn’t for you.

Squarespace provides a plethora of options to choose from and it is a drag and drop website builder, just like Wix. However, it is a pretty much stringent and non-flexible website builder. You only have a particular place where you can put certain features and can’t mess with the already built formats. Squarespace is for people who want a neat and clean website for their work.

Our verdict:

Wix is for the win. We used both the sites extensively to build landing pages. We had the most fun with Wix. It is flexible and can be used to make any kind of landing page. It is a powerful platform with an abundance of options to choose from. This website builder is made for non-technical users. Wix websites and landing pages also work smoothly on mobile phones.

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Sarah Anna

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