SEO friendly content to most newbies is keyword optimization. While that is one part of it, there are other factors as well that requires attention. Why else do you think that some pages rank on the first page while others in the 8th and 9th? While some take a few months to get listed on the first page, others fail to reach the first page of the SERP even after years. What you need to understand is that SEO is an intricate process that is best left with the experts at a content marketing agency India providing SEO Content Writing Services.
However, to understand and learn the steps that the trusted content marketing agency India take for their SEO Content Writing Services, follow the next section.
- Keyword Research
The first step starts with researching keywords that are both relevant to your target audience and popular search terms. The ideal combination of keywords includes one primary keyword and a few secondary long-tail keywords. Content marketing agency India makes use of tools like Keyword Planner of Google and Ahrefs for the purpose.
- Search for relevant topic
Deciding on the keyword is not enough. The next important step is to find a relevant trending topic that your target audience may be interested in reading. SEO Content Writing Services providers use tools like BuzzSumo for the purpose.
- Word Count
The number of words plays a vital role in SEO. While shorter content below 500 words are more shareable on social media, Google considers 1500 worded articles as quality content with value.
- Create a unique quality content
Not only does the Search Engine has an eye for value and quality, but it also considers copying as a crime. Once you are caught with plagiarism, your website gets a penalty, and the ranking of your page becomes very low. Taking SEO Content Writing Services from a content marketing agency India assures you high-quality plagiarism free content that random content writers may not provide.
- Give headings and subheadings.
Readability is another factor that affects the ranking of a page. Using Heading and Subheadings improves readability and ranking in the Google grid.
- Keyword optimization
One of the essential parts of writing SEO friendly content is Keyword optimization. According to the Yoast SEO plugin of WordPress, the ideal keyword density on a page is somewhere between 0.5% to 2.5%. However, there are SEO experts who believe in using keywords as many times as possible naturally, without making it look like Keyword crowding.
- Add links
SEO Experts providing SEO Content Writing Services believe in putting both external and internal links to make the content look credible.
- Make it sharable
While ranking on Search Engine may take time, shareable content may get listed on Search Engine faster. If content goes viral on social media, then the search engine makes it as a cue and starts considering the material to be liked by users and thus starts ranking it.
- Use tools for content optimization
Before posting content, always check the writeup for optimization using various SEO tools available for free online. SEO Content Writing Services uses Grammarly, Copyscape, etc. to find the readability, grammar, and uniqueness of each of the articles produced by them for the best quality.
- Add relevant, optimized images with tags.
Did you know images play a role in SEO as well? Have you seen the tags used to describe a picture? If you use your keywords on the image, you will start viewing the image in the Google images attracting more people and clicks and eventually taking the rank of the page high. The size of the image also affects the SEO; an optimized format keeps the loading time of the page less, making it better search engine optimized.
While the steps look easy, it becomes difficult for businesses to leave their primary business to concentrate on the quality of the content production. Thus, you can easily choose to rely on content marketing agency India like BiggContent instead, for better quality, efficiency, results, and save time.