How the Website Design and Development process works

Understand how it works and learn every step of the website design and development process in this handy guide.

How the Website Design and Development process works

Understand how it works and learn every step of the website design and development process in this handy guide.

Good design, whether for a brand or a layout for the web, goes far beyond just choosing colors and fonts – it’s made of process . Each professional has a different way of working, but the main objective is always to develop a project that meets the needs not only of the client, but of his audience.

Below, I’ve listed in order the process I use for the projects I develop:


It is the first step, and the most important of all . Here, I seek to know about the company – who it is, what is its history, what is its purpose, what is its personality, who is its audience.

Is it a new company or has it been on the market for years? Where does the company intend to go? What is the feeling that the company wants to convey to its audience? WHO is your audience?

It is very important to understand these issues, because the next steps will be based on all this information.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀


Here, I do a competitor analysis. Who are? What do most have in common? Are there any elements of the area that are in common use (cliché)? By doing this research, I discover what other companies in the area have in common to be able to do DIFFERENTLY. At this stage, I also look for ideas and inspirations within the client’s mood.


Time to put together a briefing and research and start writing down all the ideas I have. Here, on paper, I make some sketches of what I have in mind of how I intend to structure the project and the elements I intend to use.


Let’s get your hands dirty! Here, I draw the layout. The best tool for me is Photoshop – but for vectors, I like to use Illustrator or Affinity Designer (but I think Illustrator is better and more complete). ⠀⠀⠀


Once the layout is approved by the customer, it’s time to start the website development process and create the codes. All sites are developed on WordPress so that all content is 100% manageable by the customer – that way, it doesn’t depend on anyone and any technical knowledge to modify texts and images in general.


Importance of website development for your company

Are there still companies that don’t have websites? A website is the lifeblood of your business. Thus, in this space, the consumer finds everything about your product or service. A well-structured website, with a good design, clean interface and architected in the responsive model, is everything your client dreams of. Also, you’ve probably already made purchases on e-commerce platforms. The watchtower offers a complete service in the area of website development and management, with special care for companies that invest in e-commerce. We understand that agility and ease at the time of purchase is crucial for it to be carried out. 

What is WordPress creation?

The vast majority of websites you find on the internet are hosted on the WordPress platform. Within its segment, it manages to establish itself as the most popular in the world. WordPress is a creation base for pages, websites and blogs, which offers ample practicality and originality for your project. With it, it is possible to develop simple or more complex websites, fully customizable, so that your business becomes more unique and special. Here at Evidence, we are skilled with this tool. Have you already taken a look at our clients’ websites?

What is the benefit of having a well-designed website?

When we meet someone, the first impression is the one that stays, right? With websites it works that way too. Upon entering a very well-developed platform, we already judge you as a credible company, which invests in the best for its client. Everything must be architected in a homogeneous way, with accessible and intuitive information. In addition to facilitating viewing, the consumer spends more time browsing the site. Did you know that an incorrect layout, with wrongly arranged information and visually messy, cause depressing effects on what you are accessing? Symptoms of irritability, headaches and even nausea appear. Contact our agency to have a complete website, without harming anyone click to learn more

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