How to Build an Ecommerce Website that Users Love: Essential Features

Beautiful looks of Ecommerce stores absolutely increase the trust rate and sales. So, take your time and make it as beautiful as you can before launching your store.

Every website has a unique design according to its features and functionalities. When it comes to eCommerce website development, it offers a variety of customization options.

It provides the latest trends of digital marketing— animations, AI, AR, and many more. Trends don’t guarantee ROI, Conversion rates, and robust user experience.

But Which things make a website development prior to others?

A successful eCommerce website development contains a catchy UI/UX design, CTAs, testimonials, high ratings, SEO optimization, mobile responsiveness, high-quality visuals, and many more things.

In this blog, I will elaborate on the essential features of eCommerce website development that will attract your potential customers.

Let’s discuss each point in detail!

User-Friendly UI/UX Design

UI/UX design of an eCommerce website development is like a backbone in the human body.

The design has the same worth in websites as a backbone has in our body. You can’t make your eCommerce website successful without having a user-friendly UI/UX design.

The important things you should consider while designing your website are the following:

  • Attractive graphics and Visuals
  • Easy Navigation
  • Clear CTAs
  • Use light colors and try to avoid bright colors

Mobile Responsive 

An eCommerce website development must responsive to mobile devices. A business owner can generate a huge amount of revenue from mobile users. Strange?

Look at the following stats:

  • There are about 5.27 billion mobile users in the world.
  • A person spends an average time of 4 hours on mobile every day.
  • About 36% of websites are designed for mobile users and 18% of them are fully responsive to mobile devices.

The immense growth in mobile devices ensures the success of mobile responsive websites nowadays. If you catch such a high audience of mobile users, you can earn a big amount of revenue from your eCommerce website development.

Animation Videos and Graphics 

If your brainstorming session for telling your brand’s experience to customers resulted in a written page on your website, I can guarantee that no one will read it.

If you decide to develop a short animated video about it, I am confident that it will have a significant influence on your audience. The idea of using animation to tell stories is as old as Mickey Mouse himself.

As the user scrolls down the website, scroll-triggered animations play, giving the impression of an endless page.

It doesn’t require any clicks, requires very little work from the customer, and provides them complete control. A scroll animation’s interactive and imaginative design can be used to demonstrate how a product is manufactured.

Reviews and Testimonials

Customers read customer reviews. Approximately 95% of them, to be exact.

And 57% of customers will only employ a company if it has four or more ratings.

You could believe that adverse reviews are a bummer.

Negative reviews can often be advantageous. It has been proven that products with no negative stereotypes are considered biased, leading customers to believe the favorable ratings are fabricated.

Ecommerce sites can integrate plugins from the most renowned review systems, such as Yelp, Foursquare, and Facebook, depending on their capabilities.

Reviews as user-generated content are being used by forward-thinking eCommerce website development businesses like Paiwen paddleboards to boost social proof and build devoted fans.


When buying things online vs in-store, complex purchases require trust in the vendor and comprehensive information. Fine Watch Bank sells high-end watches that are expertly manufactured.

So, what makes you confident to purchase online?

To feel confident in making a purchase, the company’s buyers require confirmation of watch validity as well as extensive product information.

An additional information part answers frequently asked questions (FAQs), establishing credibility and increasing buyer confidence.

Security Features

Online transactions have become a necessary aspect of our daily life. As a consequence, hackers may see eCommerce web development services as a valuable target. It’s critical that online merchants protect client data and take precautions to maintain privacy.

It all starts with a safe online shopping platform.

If you have an eCommerce website, you have to add the following security features to it:

  • A secure connection between a user and a website is established using an SSL certificate. Before committing your personal information to an online store, look for HTTPS and a green lock in the address bar. Choose an SSL certificate provider with a well-known name. Symantec is often used by business eCommerce website development titans.
  • Two-factor authentication adds an extra layer of protection by requiring both a username and a password, as well as a system-generated code provided by email or text.
  • Install a firewall: Allows authorized traffic while preventing harmful traffic across a gateway or firewall between two networks.
  • At the bottom, there is a link to our privacy policy: Addresses the website’s privacy policies and assures customers that their personal information will not be shared with third parties.


Advance Payment Options 

Advanced payment options are another feature for an eCommerce website in the age of Apple Pay and PayPal.

Consider the convenience that comes with Amazon’s one-click shopping. With a registered account, shoppers may purchase with the click of a button.

There are plenty of popular online payment methods to choose from. Understanding who the consumer is and offering the most effective solutions are the keys to success. Make sure to clarify why your website restricts payment methods.

For example, if an eCommerce website determines that Bitcoin’s value is inconsistent, it may refuse to accept it as a payment method.

Return Policy 

Return policy is an important aspect of every eCommerce site.

Your return policy should be well-written, illustrated, and easily visible. Another element of digital trading that builds trust is policies and guidelines.

It helps your customers that if they don’t like any product, they can change or return according to the policies of your company.

Final Take Away

The trending features in eCommerce website development help your website to grow rapidly. Keep your customer’s interest in your mind while adding features to your website.

A user-friendly website having a review section, FAQs, policy page, customer support make your website more engaged.

I hope this article helped you a lot in understanding the essential features of an eCommerce website. If you have any questions regarding this, contact the best website development services companies on the internet.

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