With an increase in cut-throat competition, and companies selling similar products and targeting the same audience as ours, it has become vital to come up with a strong marketing strategy for our business.
While many entrepreneurs are banking high on digital platforms to market their business, some like to try traditional methods for their brand. Traditional marketing is promoting a product or a service through conventional methods like TV ads, radio, newspapers, billboards, printed materials among others.
As opposed to the popular belief of traditional marketing being irrelevant and dead in today’s digital age, traditional methods of promotion may still prove to be effective for many businesses.
Let’s take a look at some of the advantages of using traditional marketing for your business.
1. Printed & promotional materials can be kept
Printed materials like newspaper ads, flyers, brochures or promotional branded products can be kept by the users for later use. They can carry these to any place and read them at their convenience. They do not even require a good internet connectivity to make use of them. This is one of the biggest advantages of this form of marketing.
Also, the company can keep the leftover printed material and reuse them later at some other event or occasion.
2. Can be used to target local audience
Some products or services require traditional marketing more than digital marketing as they are looking to target local audiences. Let’s take an example of a newly opened cafe or restaurant in the vicinity of a college. Traditional methods of promotion like distributing flyers, coupons or brochures, can be an effective way of making the college students know about their restaurant and drive them inside.
3. High recall value
As compared to digital ads, traditional ads are easier to process and remember. It’s because people probably see or hear them multiple times a day or a week. Therefore, these ads have a high recall value among their audience.
4. Higher success rates
Older people who do not use the internet much or don’t know how to, can be targeted through traditional methods of promotion. Also, people are more familiar with traditional methods and feel comfortable responding to them. It’s because they relate to them more!
Some methods of promotion, like billboards, are an effective way to reach a larger audience at one time. People who spend a lot of time on the road, see them daily on their way to work or any other place.
It’s easy to get distracted from traditional marketing considering the cost associated with it. But a right blend of traditional and digital marketing is going to work wonders for you. Indulging in traditional methods every now or then, would do no harm and would not hurt your marketing budget. Happy marketing!