Getting the word out about your website offline is a crucial part of the marketing puzzle. The following are some great ways to connect with potential clients and direct them to your website.
Have a nice poster made up using quality printing services, promoting your business and the products or services that you offer, and of course have your website feature prominently on the poster. Put these posters up inside the windows of other relevant small businesses where people may be looking for your type of company, and in exchange offer to host posters from other peoples businesses. You may be able to help each other increase website traffic by doing this.
A good business card is an amazing promotional tool, as not only can it help make a great first impression, but it can also help direct potential clients to more information about who you are and what you do. Make sure that your website is featured prominently on your business card so that you can be making the most of the impression your awesome card will have surely made.
Offer Web Based Discounts
Offering discounts for people who order using your website is a sure way to increase traffic, so when you are talking to current or potential customers, let them know that there are special discounts available through the website. Most people lead pretty busy lives and will probably appreciate the convenience of being able to utilise your website, with even a 5% discount likely to draw people in.
Whenever anyone calls looking for information about your company, after answering their questions, always refer them to your website for more information. There is sure to be far more information on your website than you could possibly tell them about in 5 minutes, so make sure you are directing everyone and anyone to the site. When the office is closed, be sure your phones all have a message that includes the URL for your website; this way customers will likely be able to work out what they want or need by the time you open for business again.
Sponsor a Team
If your business is doing well enough to give back a little, sponsoring a local sport team will give you a great opportunity to gain exposure to your website in the community. Whether you have it put on jerseys or even just on a banner that is displayed at the game, people will associate your business with helping out local sport, and you have a good chance of scoring a new local client or two.
Promoting your website offline requires a bit of old school creativity, as well as taking every opportunity to direct people to your site. Remember, the easier you make it for people to find your website, the more likely they will be to contact you over the Internet.