SEO specialists are marketing professionals who use research and analysis to improve a website's ranking on search engines like Google.
They find the most popular and relevant keywords used in search engine queries and insert them into websites, helping search engines find those sites
and display them to web users. SEO specialists can work in digital marketing agencies or at in-house marketing departments.
Most SEO specialists have a bachelor's degree in a related field, such as marketing or information technology.
There are several well-regarded online courses that you can take to further improve your skills in search engine optimization,
though the certifications that these confer are not required to work as an SEO specialist. The majority of online trainings in SEO do not have any prerequisites.
Successful SEO specialists have excellent analytical, communication and research skills,
which allow them to understand clients and provide them with the best optimization possible.
Responsibilities for SEO Specialist
Develop optimization strategies that increase the company's search engine results rankings
Research SEO keywords to use throughout the company's website and marketing materials
Set measurable goals that demonstrate improvement in marketing efforts
Monitor daily performance metrics to understand SEO strategy performance
Efficiently communicate with other marketing professionals to align goals
Collaborate with others within the marketing department to manage SEO strategy
Write compelling and high-quality website content, including blog posts and page descriptions
Update content and website links for maximum optimization and search engine rankings