What comes to your mind when you heard the word ‘Hopscotch’? Kids are tossing a small object into numbered squares or a pattern of rectangles draw on the ground and then hop or jump through the spaces to retrieve the object.
As we are now live in the world of e-commerce. As a technology changes many things are changes. Now Hopscotch is the india’s new popular online kids’ fashion brand, online marketplace and one-stop-destination for all kids needs and is available across 1300 cities.They bring what your kids will love to wear and yet be comfortable in by shining the world and hand-picked awesome new styles every day.
University of Michigan and Harvard Business School graduate Mr. Rahul Anand established hopscotch in 2011.Founder Rahul anand before worked at Diapers.com, one of the largest baby ecommerce sites in the U.S. The company recently raised $11 million in its Series B round of funding led by Facebook co-founder Eduardo Saverin’s VC fund Velos Partners. The company is invested by other popular platforms like skype,diapers.com and bombino. There were about seven players in India that had copied the Diapers.com model. Today, five of them no longer exist. The online retail market is estimated to be around 10 billion dollars in India FirstCry and BabyOye are the tough competitor owned by Mahindra group. Mahindra’s online and offline sale increase after they decided to merge the both companies
Hopscotch works on the pre-order model. It allows customers to place an order on ‘Hopscotch.in’ for products not available in inventory. Hopscotch then build up the sales and import or source the items. The sale events have limited inventory and are offered for a limited time in a flash business. Peoples do lots of shopping frequently and also add more items to their cart in a single order in Flash Sales because of the fear of missing out the sale. Hopscotch is collaborated with many national and international brands to showcase their products on the platform. Hopscotch apparel includes popular International brands like Carter’s, OshKosh B’Gosh, Ralph Lauren Kids, Juicy Couture Baby and Tickles 4 U etc. Hopscotch has two warehouses in Mumbai for order fulfilment and manages its logistics through third-party companies in India.
If anyone wants to sell their products on hopscotch.in, they can simply register on their website. otherwise, there are many ecommerce services providers in India which help you, from account registration to payment reconciliation, from product cataloging to product photography. It is good platform for kids’ apparels and accessories sellers and boost revenue.