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Identifying and adapting the latest trends is part of every marketer’s job. Especially when it comes to digital marketing (or SEO in particular) sticking with the newest trends become extremely important for marketers. As an SEO expert if you fail to follow and use the latest SEO trends in your projects, then it will become difficult for you to rank higher on the search result. Continue reading to know some of the most important SEO trends that are already working and work even better in the coming days.

Mobile-first Indexing

In 2019 if you want to rank higher, then you have to understand Google’s mobile-first indexing. It means now Google will use the mobile version of a website for indexing, as well as ranking. You should hire one of the best web development companies to build a mobile-friendly website. Owners who want to prepare their site for mobile first indexing should consider enhancing its load speed. By installing a CDN and reducing HTTPS request, a professional web developer will help you to improve your site’s speed. In addition to that, you also have to focus on the design of your site. If you fail to create a responsive website, then it won’t be possible for you to qualify for mobile-first indexing.

Mobile Index

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RankBrain

RankBrain is all about user experience signal. Recently Google has revealed that RankBrain is their third most important ranking factor. When it comes to RankBrain, the following things matter most:•    Dwell Time: Dwell time denotes the amount of time that a person spends on a particular web page. By improving the dwell time of your website, you will be able to improve your ranking.
•    Bounce Rate: It denotes the percentage of the visitors who navigate away from a website only by viewing a single page. You have to reduce the bounce rate of your site in order to boost its ranking.

RankBrain seo

Click-through Rate

This is the ratio of the visitors who click on a particular website. If you want to rank higher, then you have to enhance the click-through rate of your site.

Featured Snippet

It is expected that featured snippet will dominate the organic search ranking in 2019. This is the summary of an answer to a searcher’s question. If you manage to rank for featured snippets, then you will easily drive more traffic to your website. If you search online, then you will easily find several top SEO companies in Cape Town that offers excellent search engine optimization services. You can contact one of them for availing professional SEO services. But before finalizing your hiring decision you have to ensure that they will help you with a featured snippet.
So these are the most popular SEO trends for 2019 that you should keep in mind when optimizing your site.

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