The Top 5 Big Data Analytic Techniques That Improve Customer Satisfaction

1140 min


It is estimated that by 2023, the data analytics industry would be worth $40.6 billion, expanding at a CAGR of around 29%. Due to their rapid expansion, many big data businesses have developed innovative approaches to this pressing problem. Big data analytics is already being used by virtually every company and organisation, no matter how big or little.

Analytics for Massive Data Sets: What Are They?
In the field of big data analytics, very massive data sets are analysed. The proper business decisions can then be made with the help of the information uncovered. An efficient and lightning-fast software system does this. A competitive advantage can be gained through the use of data analytics by increasing a company's speed of operation.

Selecting suitable analytics is all that's needed to maximise its potential. Big data analytics, if used correctly, can increase both consumer happiness and the company's bottom line. It aids businesses in becoming better at making decisions and addressing problems.

Analytics for Big Data: 5 Varieties

Five distinct forms of big data analytics will be discussed, along with their respective impacts on your company.

Analytical Description

The most common type of analytics utilised in modern businesses is descriptive. Descriptive analytics are utilised by over 90% of businesses worldwide.

In doing so, it answers the question "what happened?" by providing a concise summary of relevant events. It condenses information and makes it much easier to understand (usually as a dashboard). You can draw conclusions about past occurrences and identify trends using descriptive analytics. In most organisations, key performance indicators (KPIs) are monitored using descriptive analytics (key performance indicators).

Developing industry-standard BI dashboards and tools is a challenging task that requires descriptive analytics. Patterns that provide insights can be uncovered via descriptive analytics. Classifying customers according to their likely product and purchasing habits might aid in the sales process.

Information Analysis for Diagnosis

With diagnostic analytics, you may drill down into a problem or opportunity and find its root cause. Diagnostic data analytics makes use of data recognition, data mining, and drill down technology.

This method is frequently employed by data scientists in their quest to understand what transpired and why. It's helpful when analysing major turnover metrics. These analytics are used by businesses to discover previously unknown relationships in their data and uncover recurring patterns in employee behaviour.

Diagnostic analytics aid in the development of in-depth background knowledge. There may be information you've gathered previously that can be used to new issues. The time and effort you save by not having to collect the data is substantial.

Analytics Predictive

Instead of looking backward, predictive analytics looks at the present to make educated guesses about what will happen in the future. It places heavy emphasis on statistical models, which necessitates the use of supplementary resources and manpower. Remember that forecasts are simply rough estimates. Predictions can be made with varying degrees of confidence depending on the completeness and accuracy of the information available. The importance of entering accurate data cannot be overstated, as the slightest mistake can have a catastrophic effect on the final result.

The combination of descriptive and diagnostic methods yields predictive analytics. Practical measures are derived from the two-pronged analysis. It assists with future prediction and planning by establishing what will occur when certain conditions are met. The medical field relies heavily on this type of analytics to predict whether or not a patient will contract a disease. It's also used to forecast sales and help promote products.


Analytics Prescription

Prescriptive analytics aids businesses in determining the best course of action by recommending potential strategies. Suggestions on how the organisation may have made better use of the information are displayed alongside each decision.

One excellent instance of prescriptive analytics is artificial intelligence (AI). Artificial intelligence systems require a large amount of data to keep learning. They learn to recognise relevant data and apply it to guide their decision-making. AI systems at their current state of development can convey and even carry out such decisions. Artificial intelligence (AI) enables businesses to complete and improve upon daily activities with little to no human involvement. Prescriptive analytics and AI are used by data-driven companies like Facebook, Apple, and Netflix to make better decisions.

Analytics with an Extra Dimension

To streamline many steps in the data analytics process, including data preparation and insight extraction, Augmented Analytics leverages the capabilities of artificial intelligence and machine learning. The premise of augmented data analytics is to enable individuals without data science backgrounds to benefit from data analytics.

It processes your inquiries in real time using NLP (natural language processing) to answer your questions. It's fast because it uses automation to speed up the traditionally labor-intensive steps involved in rendering results from machine learning and data science. Data cleansing, analysis, and transformation into actionable activities may all be accomplished rapidly with the help of augmented analytics. The need for a data scientist is drastically diminished, and the process is sped up, as a result. However, spending on cutting-edge technology like machine learning and AI is essential for enhanced analytics.

Successfully Serving Your Customers Using Big Data Analytics.

Big data analytics' benefits include increased velocity and effectiveness. Big data analytics allows businesses to make sense of their data and discover untapped avenues for growth. This results in astute management decisions, enhanced operations, increased earnings, and satisfied clients. Let's examine a few specific cases.

Today, Amazon's database makes it the best online retailer. They are continually utilising big data to improve the quality of service they provide to their clients.

Netflix is yet another illustration. They have over a hundred million users, therefore they collect a lot of information. Netflix's customised advertising is powered by big data analytics. Using the subscriber's search and viewing history, they give movie recommendations. This information is shared with subscribers in order to better cater to their needs.

To compile his research, Tom Davenport polled more than fifty organisations on their big data strategies. He discovered that they gained from streamlined operations, improved speed of decision making, and the introduction of novel goods and services. As Davenport also notes, many businesses are utilising big data analytics to create new goods in response to market demand.

About 90% of the world's data has been generated in the last three years, and businesses spend more than $ 180 billion per year on big data analytics. These days, data analytics is useful not just for large corporations but also for SMEs.

Companies that rely on analytics gleaned from massive amounts of data will need to adapt quickly to keep up with rapidly developing technologies. Those who are still wary of making investments should review company policy. The direction of a company's big data initiatives can be improved by gaining an understanding of the various forms of big data that can be collected and evaluated using analytics.


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