In a world where competition is fierce, businesses must go above and beyond the expectations of their actual and potential customers in order to secure and maintain their business. In this day and age, no consumer wants to spend their time and money with a sub-standard, inefficient business. This means that all businesses of all types, sizes and purposes need to do all that they can to impress.
Fortunately, it is not incredibly difficult or arduous to be a company that is strong and impressive. Here we consider four of the best ways to impress customers.
#1: SHOPPING BAGS
Shopping bags are commonly provided by businesses of varying types so that a customer has something in which to carry the goods he or she has purchased. A number of businesses unfortunately overlook the importance and value of retail bags and forget that paper bags and other types of bags, such as green bags, provide an invaluable opportunity to remind or introduce people to your brand, products and services.
In selecting shopping bags and other types of packaging to represent your business, be sure to use bags that are as environmentally friendly as possible and those that are stylish and attractive. Remember that a customer is unlikely to feel positive and frequently carry a bag that is unfit for purpose, flimsy or of inferior quality and unappealing. In short, use shopping bags to your business’s advantage.
#2: PASSION AND ENTHUSIASM
Nothing turns a customer off more quickly than a business that seems apathetic and negative. If you really want to impress customers, you need to exhibit and convey passion and enthusiasm for your business and industry. After all, how can you expect customers to feel positive about your business if you don’t?
If it so happens that passion and enthusiasm is fading, revisit your business plan, business objectives and the reasons why you are in the industry that you are. Take steps to expand your knowledge of products and processes and ideally increase your education around the difference that your enterprise can make to customers. Also invest in customer service training for your less experienced staff.
#3: GET TO KNOW YOUR CUSTOMERS
Of course, in some businesses, it is easier and more appropriate to get to know your customers than in other businesses. However, treating your customers as valued and important individuals is far more impressive that treating them as strangers.
Many customers appreciate the particular attention that is extended to them when the enterprises that they do business with invest a special interest in them and devotes attention to their needs.
#4: TAKE PRIDE IN YOUR BUSINESS PREMISES
Keep in mind that people will always form opinions about your business just from the appearance of your shop or office. Present your business premises well and your customers, clients and partners are more likely to form and maintain a positive impression of your business.
Impressing customers is critical if your business is to be successful and profitable. As there are some relatively simple and practical ways to impress customers, no business can afford to leave a lack-lustre impression on their actual and potential customers.