Rising popularity of cactus water among athletes and fitness enthusiasts is due to its health advantages, boosting athletes' performance, and repairing muscle tissues to drive the global cactus water market.
According to TechSci Research report, “Cactus Water Market– Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2017-2027F” Global cactus water market is forecast to grow at impressive rate on account of health benefits of cactus water. The juice derived from the cactus plant's pads is known as cactus water. The succulent plant known as the cactus is a member of the Cactaceae family. One of the many advantages of cactus plants is their high-water content. Electrolytes and vitamin content in cactus water make it a healthy option for hydration. It has anti-inflammatory properties and is a good source of antioxidants. Alcoholic beverages and medicines are both made with them. There are two types of cactus water: pure cactus water and mixed cactus water.
The rising level of public health consciousness is driving the global market. Additionally, the market growth is being boosted by consumers' growing preference for ready-to-drink (RTD) and convenience beverages. Taurine, an amino acid that helps improve athletic performance and repair muscle tissues, is one of the main reasons cactus waters is becoming so popular among athletes and fitness enthusiasts. People consume it to lessen liver damage, control blood pressure, boost immunity, and enhance bone and digestive health. Other significant growth-inducing factors include a variety of product innovations, such as the introduction of packaged cactus water in novel flavors like lime, watermelon, strawberry, pineapple, and star fruit.
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The Cactus Water Market is segmented based on the product type, nature, packaging cans, distribution channel, region, and competitive landscape.
On the basis of product type, the global cactus water market is segmented into plain and flavored. Among these, the flavored cactus water has dominated the largest market share in 2021. Consumers all over the world are becoming more and more interested in flavor-enhanced cactus water. The prickly pear fruit has a mild, berry-like flavor by nature. As a result, it pairs well with many fruits. Therefore, increasing the demand for cactus water flavors drives the market's growth.
On the basis of nature, the global cactus water market is segmented into organic and conventional. Among these, the organic segment held the largest share in the global cactus water market in 2021. Consumers prefer the organic form because the pure form means no chemicals are added to the water. Hence, organic cactus water fuels the market growth of the cactus water market.
On the basis of packaging, the global cactus water market is segmented into cans, bottles and Others. Among these, the cans segment held the largest share in the global cactus water market in 2021. Cans are easy to carry in traveling and take a small place than bottles. Hence, canned cactus water propels the growth of the global cactus water market.
On the basis of distribution channel, the global cactus water market is segmented into supermarkets/hypermarkets, convenience stores, online and others. Among these, Supermarkets/Hypermarkets held the largest market share in the global cactus water market in 2021. The primary product distributors in every country are supermarkets and hypermarkets. These retail establishments provide a variety of goods under one roof, attractive offers, discounts, and other incentives. These attributes of supermarkets and hypermarkets have encouraged customers to use this distribution channel for their purchases.
In terms of region, the global cactus water market is segmented into North America, Europe, Asia-Pacific, MEA and South America. Among these, the North America held the largest share in the global cactus water market in 2021. The area is characterized by changing consumer preferences, an increase in overweight people, and rising spending on wellness, nutrition, and health products. Hence, changing consumer spending drives the growth of the global cactus water market.
Key market players in Cactus Water Market include:
- Pricklee LLC
- True Nopal Ventures LLC
- The Cactus Water Co. LLC
- CALIWATER, LLC
- The Lauro Company LLC
- Healthy Beverage, LLC.
- EVISSI USA LLC
- Aqua Amore Limited
- Good Idea Inc
- Keurig Dr. Pepper
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“Technological advancements that enable efficient production, an expanding product portfolio, sophisticated design and packaging, effective operational maintenance, and sales monitoring are the key growth drivers for the Cactus Water market. The market for cactus water will be constrained over the forecast period by factors such as adhering to strict rules and disparate standards around the world, increasing competition, inflation that is predicted to stay above the upper band in key countries over the short term, and fluctuating raw material prices.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Cactus Water Market, – Global Industry Size, Share, Trends, Opportunity, and Forecast 2017-2027 Segmented By Product Type (Plain Vs. Flavored), By Nature (Organic Vs. Conventional), By Packaging (Cans, Bottles, and Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online and Others), By Region, By Competition, has evaluated the future growth potential of cactus water market globallyand provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the cactus water market worldwide.
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