As an entrepreneur, you always want to make people hang around your website/blog, read the available content, show their interest in offerings, and purchase products and services in bulk. Many SEO professionals argue that it doesn’t happen usually. They toil a lot to promote the ranking of Website Promotion and generate leads one after another, but all they get is a complete fiasco sooner or later.
So, as a website owner, did you ever think Does it make sense to write something people are desperately looking for? If not, then it’s time to wake up. All website owners who wish to get more organic traffic must have a good command over the user’s intention identification as it helps them to use the technique for website optimization and gain the desired results. So, here are some effective ways to optimize websites as per the user’s intent. Let’s look at them one by one.
1. SEOs Must Think Beyond Keywords Website Promotion
We all know that search engines use keywords & important phrases to explore the best materials for searchers and display them in results. So, SEO professionals always think around “focused keywords” to optimize websites for search engines and get more organic traffic to Website Promotion.
They must always keep in mind that “websites are optimized for the targeted audience, not for search engines. So, leave your comfort zone and start thinking about all possible terms and phrases users might be using to find products/services, info, etc, under your niche. You can take the help of an experienced SEO professional or company to explore all such keywords and terms. Use Google Analytics to know what people are searching related to your business or brand and finalize your keywords accordingly.
2. Content Creation As Per User’s Demand
Have a look at the below-mentioned situations:
| Daily life activities of SEO professionals | Answer/End Results |
| Do you proofread content before using it for website optimization? | Yes |
| Do you get the desired traffic to your website after updating it with a new content? | Not all the times. The volume of organic and referral traffic often remains low. |
So, where is the problem? Always keep in mind that different visitors have different choices when they land on websites in search of info, products, services, etc. Some most preferred web-materials are:
| Types of Content | Percentage of people who prefer consuming |
| Videos | Almost all tech-savvy people, 100% |
| Infographics | 95% |
| Animations and slides | Young age individuals, 78% |
| Text content | People from All age groups if the content is interesting, 53% |
| PDF Files | 43.44% |
| E-books | Students and net-addicted individuals, 36.21% |
So, it’s your responsibility to identify the content preference of the targeted audience and craft content accordingly. Only then, you will be able to make people hang around your Website Promotion.
3. Track Customer’s Behaviour
Mainly, there are 4 types of search intent
| Types of search Intent | Brief Explanation |
| Navigational | Visitors navigate from one page to another on your website. |
| Informational | Visitors stay on your website and read the available content UGC, reviews, etc. |
| Commercial Investigation | Important information searched by customers before making purchases. |
| Transactional | The information Needed to make transactions. |
Let’s understand it with an example. If a customer purchases a mobile handset, then, get yourself ready to sell him other supporting items, such as headphones, mobile handset screen cover, etc, sooner or later. For this, you need to track the behavior of customers accordingly and encourage them to buy premium products and services sooner or later.
4. Focus On Voice Search
Due to the rapidly growing use of different mobile devices for internet browsing, it is very important for all SEO professionals to optimize their Website Promotion for voice search. If it happens, Google will easily display your website in its top search results when users find something on the WWW using the voice search feature.
5. Are You Obsessed About Google Only?
Most SEO professionals are crazy about Google because of the fact that it is used all over the world by millions of tech-savvy people every moment. If you think from the perspective of a website owner, nothing is wrong if alternative search engines help you get some traffic and business opportunities especially when you struggle to lift the ranking of websites in Google’s SERP and bad luck refuses to leave your company. There are many things Bing does better than Google. So, optimize your Website Promotion for all leading search engines and get more opportunities for business from different parts of the world.
6. Ask Directly From Customers
It’s always difficult for any website owner to predict the rapidly changing mood of customers and define marketing strategies accordingly. So, don’t waste the precious time in prediction and ask directly to customers what they expect from your brand. This will help you a lot in SEO, SMO, Email Marketing, PPC, and other activities of digital marketing & receive ample business opportunities every day by tracking the user intent in advance.
Final Words
To get abundant traffic and business opportunities, SEO professionals must have an idea about what users expect from them. So, just identify the user intent and optimize your Website Promotion accordingly to meet almost all the objectives of your business.
