Smartphone-based searches have outstripped desktop-driven search over the last couple of years, thereby forcing the Big Daddy to rewrite the SEO rulebook once again. The trend has made a paradigm shift in the working procedure of the leading search engines.
According to a recent survey, nearly 57% of internet traffic comes from tablets and smartphones. Google reveals that 27.8 billion more queries are done on smartphones than on desktops.
In the light of the emerging online search pattern, many an SEO friendly website designing company Singapore is wisely focussing on making a website ready for the mobile-first generation. In 2018, Google rolled out its mobile-first search engine index. It implies your website ranking on Google is based on the mobile-version of the page.
It is important for any website owner to have a clear hang of the mobile-first generation’s behavioural pattern.
- They don’t give much of attention to a page if they don’t like it.
- They seem to be always busy.
- They get easily distracted.
- They don’t like to sail through sea of information.
- They usually use internet on smaller screens.
What Does ‘Mobile First’ Mean?
‘Mobile First’ and ‘Mobile Responsive’ are two oft-used words but they are not same. A mobile-responsive website is designed to suit any platform whereas a mobile-first website is created to ensure an enriching experience for those who will use their smartphones to browse websites.
Steps towards Making Your Website Ready for a Mobile-First Generation
According to Google’s specifications, you should stick to three important rules while designing your website ready for the mobile-first generation:
- Loading Speed
Here is a guideline from a top-tier website designing companies Singapore about how to create your website ready for a mobile-first generation. Make sure to integrate the following features into your website to make it reach out to those who will use internet from their smartphones.
Slow loading speed will cost you a significant drop in the size of traffic visiting your website. A fast loading website page offers a great user experience. Use Google’s Mobile Speed Test to check the loading speed of your webpage. Axe heavy and unnecessary content from your website and compress uploaded images to improve loading speed.
It is not a good idea if the visitors have to zoom in to see your website content. Put yourself in their shoes and try to feel their pulse – what they like and what they hate. Make sure all contents on your website are easily readable and the visitors don’t have to scroll or zoom to understand your marketing slogan.
No Flash & Pop-Ups
Pop-up ads cause distraction and that is why, you should avoid using these. At least, you should keep the pop-ups tp a bare minimum so that these don’t cause disruption in users’ experience. Moreover, make sure that they don’t occupy the entire page and prevent the users from taking a look at your valuable content.
Another important advice is you should not use Flash as it is not compatible with most mobile browsers.
In addition to the above-mentioned tips, you should also pay attention to the following points:
- Improvement in content writing
- Diversifying traffic sources
Contact Brandon.sg, a well-known SEO friendly website designing company Singapore to build up a mobile-first website. We are Leading Digital Marketing and Web Development Company in Singapore