Mobiles phones have evolved and become Smartphones. It is difficult to find someone who does not have a Smartphone. In fact, studies show that 70% of mobile searches trigger an action within an hour. Mobile phones have revolutionized business and they are no more a piece of gadget. Every second, there are 9 new mobile phone users added which shows the reach of this medium.
This pretty much sums up why mobile marketing is essential for any business. Mobile marketing is simply targeting your marketing campaigns to mobile device users. If you don’t tap the opportunity offered by the medium, you lag behind your competitors. Hiring the mobile app marketing services in India can help in your mobile marketing campaigns. These services know their job better and help you in growing your business online and fetching more leads and sales.
Here’s a look at some important insight and tips shared by the mobile app marketing services in India for successful campaign:
1. Brands need to reach mobile users
You can’t ignore the fact that brands can’t live without mobile and neither can mobiles live without brands. One of the ideal ways to get your brand out there is with mobile ads which can run through social media or any other channel. For using mobile ads, you need to identify the core audience. You need to help the mobile users discover you.
2. Creating a mobile-friendly site
Few surveys have claimed that approximately 8% of the digital traffic comes from Smartphones and tablets. Also, mobile e-commerce is on the rise. Before you start your mobile marketing campaign, the first thing that you need to do is make you site mobile friendly.
3. Mobile friendly content
In this day and age of mobiles, you need to write content based on what mobile users need while on the go. Most of the mobile devices display content on a small screen and the users will not care about your ‘About Us’ page. All they care about is why they came to your page at the first place. One way to capture their attention is to write good headlines. Also, make your headlines crisp and precise along with being persuasive.
4. Go local
The mobile users are mostly looking for the local information so if you want to deliver, you need to get your business on the local map. It has been made easier by Google My business which makes it easy for mobile and desktop users to discover you.
5. Create mobile apps
Mobile apps are designed to run on smartphones, tablets, and other handheld devices. You can download them from Google Play Store or Apple Store and access a range of program or site function. Having an app for your business will help in driving leads and sales. You can hire a mobile app developer along with the mobile app marketing services in India which can come up with creative ways to market your business online.
6. Encourage social engagement
Engagement on social media comes from mobile devices so you must include social media such as Pinterest, Facebook, and Instagram in your mobile marketing strategy.
Explore the web for more information and suggestions on choosing a reliable and experienced mobile app marketing services in India for your business.