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Anyone having even a slight knowledge about digital marketing must have heard about SEO. But, do you know what it exactly mean?

An Introduction to SEO

All of us have used search engines to look for everything from nearby eatery recommendations to B2B software providers. Regardless of what a business has to offer, target audience is already looking for it over the internet.

To attract such a customer base to your website, you require Search Engine Optimization. SEO is a strategy which is a key factor to improve a site’s rankings in search engine results.

The whole process involves:

  • Identification of keywords
  • Identification of phrases 
  • Strategizing content and design accordingly

Further, it is a process of making amendments to your website content and design, which in turn will help your website to appear in the search engines. By optimizing your website for the search engines, you can increase your visibility in the most organic and unpaid manner.

Why do we need SEO?

It is a primary source of website traffic

Organic search is a critical component of most business’s website performance and customer engagement. Google and YouTube have been leading the market as a search engine. It contributes to a brand’s visibility. Being highly visible to a trusted resource like Google and other search engines will always work in a brand’s favour. Quality SEO and a high-quality website will make you a trusted source.

Local SEO: Increased engagement and conversion

Local SEO is generally for mobile phones, which is a fundamental part of everyone’s daily lives. It optimize the content for specific vicinity, making it easier for the customer to find you, which in turn put you a step closer to a transaction.

You do not have to pay for an ad

The biggest advantage of SEO is that it is unpaid and doesn’t involve paying for ad space.

If the SEO strategy is put into the right place, the search engine will rank you higher on search results, without paying for the rankings.

Boost your credibility as a business

If you combine your SEO efforts with content marketing, there are higher chances for your business to excel. When you create informative, valuable content, you have the opportunity to build trust and credibility with potential customers early in the research phase. With each piece of content they read, you’re establishing your brand as a credible, authoritative source of information.

Stay ahead of your Competitors 

When you move up in search results after optimization, you’ll earn a larger percentage of the clicks for your target keywords — and your competitors will earn less.

Easy to measure

Last but not least, one of the biggest advantages of SEO is that you can measure virtually every aspect of your results. With Google Analytics to monitor your traffic, referral sources, conversions, and any other metric that matters to your business, it becomes easier to see the return you’re getting from SEO investment.

Implementing strong, quality SEO on a brand’s website and digital properties is always going to be beneficial to that brand and its marketing efforts. Crux Creative Solutions, a leading SEO Company in Gurgaon understands “new age”marketing techniques and help our clients to always stay ahead.


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Yash Singh

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