Digital marketing is the process of utilizing digital channels to market and advertise products and services. These efforts are used to attract the target audience and convert this interest into sales opportunities.
Some examples of digital marketing include – Search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, social media marketing, e-mail direct marketing, e-books, optical disks and games, etc.
This article specifically discusses the importance of SEO.
Search engine optimization or SEO is the practice of using accepted techniques to increase the ranking of a website in search engine results. This practice best ensures a website will receive more traffic from the natural search results.
1) SEO focuses attention on the most effective sales tool a business has
What is the most effective sales tool a business has? Your website!
It’s always open – 7 days a week, 365 days a year, and never asks for sick leave or arrives late to work. It pulls in sales, leads and opt-ins without any hassle. Your website is your “perfect employee” because it multi-tasks effectively and tackles thousands of prospects at once.
2) SEO lets people find your website
Your first point of contact with your audience online is your website. However, unless people can find it, your website is as good as non-existent.
Another reason SEO is necessary for your website is because of the role it plays in digital marketing.
There are trillions of searches made per year on Google and if you want to target such a huge number of audiences do not ignore SEO. If you want your business to be found, noticed and loved opt for several SEO tactics.
3) SEO builds credibility
SEO can make your brand stronger, more recognized, and can increase its virality. Your goal should be for your website to show up at the top of the results when people search on Google for a keyword relevant to your business.
If you can achieve this goal then your prospects will automatically believe that your website advertises the best product or service they are seeking, hence increasing your credibility.
Of course there is much more about the importance of SEO than the reasons discussed here as there is much more to digital marketing than SEO. However, this article serves as a helpful introduction to the topic.