Branding definitely is one of those subjects which is most frequently comes into utilization for reference but at the same time, described very rarely. It comes into one of those areas about which many of the bloggers and the business entrepreneurs have some sort of know-how, but they are just unable to describe it in a clear manner or define its significance or importance. So form now onwards you would have some basic but concrete familiarity with this ever most important topic for the purpose of answering relevant and key questions. What actually branding is and why is it so much important?
About branding what do we mean?
Branding is one of those terms which gets often thrown around, especially among the circles of small businesses. It comes under the list of words which is taken into used for many different purposes but never ever explained. It seems as if everyone has got their personal and unique definition. So let’s get them started by being crystal clear about the two most common misconceptions related to the word branding:
1- Branding is just not about a particular logo:
A logo Professional logo design surely comes under a big part of any brand, but it is just be called as a tip of the iceberg. Unfortunately, it is very common and bizarre as well that people often confuse between the words brands and logo. But is surely missed the target.
2- Is branding just for large scale companies? NO!
Whenever we bring the word brand into our minds, more often than not we think about those brands with which we are very much familiar with. For example Campbell’s Soup or Nike. But the matter of the fact is that each and every business entity owns a brand. At the same time, that brand is always doing some visual communication directly to your targeted audience. Maybe it is telling the audience about your pedigree that you are operating internationally and you have to give attention to the details. Or it can be sending the direct impression about you, for example, you are confused, uncertain or you are clueless about what exactly are you doing.
A brand is simply not a logo or business logo design and it is not in existence just for those companies which have huge customer ship or are large in scale. A brand shows the entire image of any business or entity. The brand can further be elaborated as: “A brand is a promise, bond or undertaking with the customers of the company. It depicts the audience about what are the expectations they can keep from the business’ products or services. How the offerings of your products or services differentiate you from your competitors in the market. Your brand is synonymous to who you really are. Want your aspirations are and what is the perception of people about you.”
Before the client or customer has some sort of experience with you, your products or any type of business, they first want to see the brand of your business in any kind of form, design or shape. Your brand’s logo design provides them a quick glance about the experience which they will get with you. It simply gives some expectations to them. Ponder about Professional logo design service of some restaurants for instance. Food chains such as Taco Bell and McDonald’s, have the ownership of brands which gives the feeling of friendliness and colorful; these brands put the efforts to grab your attention. Yet they really do not guarantee the perfect experience of dining. In contrast, their brands describe you can keep an expectation of a meal which is inexpensive and quick. Now bring a few of the expensive and nicest restaurants into your minds, in your area. There are bright chances that these brands are sophisticated and refined. You can develop the expectation to have unique and one of the fond and fine experiences of dining, just from the logo and the atmosphere.
The beautiful portion of the above-quoted lines is the last sentence “Your brand is synonymous to who you really are. Want your aspirations are and what is the perception of people about you.” Branding is a mirror image of your business. The reason is businesses lack the appearance from the commencement, a brand is a building which reflects the character of the business. The brands which are great have the intentions regarding the usage of elements such as website, tone, and logo to perfectly portray not just who they really are but what their aspirations are. It is just like cleaning the whole house before the arrival of the guests; you definitely wish to put forward your best foot. When we sit and discuss or consult the branding with the clients, we tend to focus on the wants of the businesses as against the current situation of our businesses. Because that is the promise, experience, and image that the customers want to imagine. And with this point comes the next explanation of a quotation:
“Branding is synonymous to an alignment of art which a business really wish people to ponder about the company as against what actually people do ponder about the company & vice versa.”
In different words, branding is similar to the dressing sense of a business for a part; it is the rare art to make the audience of the company say aloud the correct things and have the correct expectations about the business. Branding utilizes the tone, identity, and color scheme of the business so as to coordinate what the people wish to think about the company and the actual thinking of the people about the company. Another quote defines the concept of branding even further:
“Whatever the customers say about you is your brand” Anonymous
Branding is simply convincing the people to say all the positive things about the business. It is crucial to take note that there are although certain aspects that the customers generally see in the branding of the business. The brand is all about the company’s ideal customer.