Search engine optimization (SEO) and social media marketing (SMM) play a big role in someone’s digital marketing strategy. It’s not uncommon for a social media marketing agency to also provide on-page, off-page, and local search engine optimization services.
Why is this the case? well, numerous factors are involved that make SEO and SMM a great duo in making your business a force to be reckoned with in the digital world.
However, before we can get into those, it’s best to understand and identify what SEO and SMM are.
SOCIAL MEDIA MARKETING, WHAT IS IT AND WHAT DOES IT DO?
SMM refers to the utilization of its channels and platforms to market products or services for a company or brand. It provides a new and creative way for companies to not only display their products/services but to interact with their existing consumers and target new ones that would never have normally known about their existence.
OK, BUT HOW DOES SOCIAL MEDIA MARKETING WORK?
Social media has greatly altered the way we function as a society. This includes how we connect. Companies got a lot of attention when platforms such as Facebook, Twitter, and Instagram became popular. They started using these sites to promote their interest through social media marketing. This is because these websites can change consumer behavior.
social media sites enable a wide range of tactics and strategies for marketers to promote content and engage people with it. Many social networks allow users to provide detailed geographic, demographic, and personal information, allowing marketers to tailor their messaging to what they are most likely to empathize with
DIFFERENT TYPES OF MARKETING ON SOCIAL CHANNELS
Although most companies will adopt a similar strategy throughout different channels they use, it’s important to know that each platform has a different audience and userbase. It’s important to utilize each platform to its extent.
- Facebook Marketing: It is a great way to advertise your services and build a brand identity for yourself and it features a large and diverse userbase
- Instagram Marketing: It features a much younger user base and is extremely profitable if you want your content to appeal to people under the age of 30
- Twitter Marketing: Seldom used for marketing, Twitter is a great way to build brand identity and push your company as a brand in whatever field you work in.
NOW, WHAT IS SEO?
Now 80% of people have knowledge about SEO is “Search Engine Optimization”. Simply put, it means the process of improving your website to increase visibility when people search for products or services related to your business on Google, Bing, and other search engines. The more prominent the page in your search results, the more likely it is to attract attention and attract potential and existing customers to your business.
SEO CAN BE BROKEN DOWN INTO THREE TYPES:
- Local SEO Services: Local SEO is a search engine optimization (SEO) strategy that helps increase business awareness in Google’s local search Any business that has a physical location or serves a geographical area can benefit from affordable local SEO services.
- On-Page SEO: It (also known as “on-site SEO”) is a way to optimize the content of your web pages for search engines and users. Common page SEO techniques include the title tag, content, internal links, and URL optimization.
- Off Page SEO: It (also known as “off-site SEO”) is an action taken outside your website to affect the ranking of search engine results pages (SERPs), such as backlinking.
WHY SHOULD I USE BOTH SMM AND SEO TOGETHER?
you can certainly have one without the other, but both will be a balanced digital marketing campaign. One thing to keep in mind is that both media have their own strengths and weaknesses, so you need to diversify your strategy.
SEO takes at least a few months to produce concrete results. This allows SMMs to market their business for branding purposes and lead generation, either for a fee or otherwise. You can use demographic data collected from social media visits to your site to drive your content and keyword strategies. Don’t put all your marketing eggs in one basket, as you can use the omnichannel approach to market your business through a variety of media.
Not all target markets use search engines on a regular basis. The reverse is also true. Of course, you can have clients overlap on both media, which is great for unconscious branding, but it can also reach potential customers that you can’t get by sticking to one media.
Even if you use one of them, digital marketing and other types of marketing cannot reach their full potential. If you have the time and resources, do so. We strongly recommend using different facets to reach a larger audience and not miss out on growth opportunities.
CONCLUSION
To sum up, social media marketing as well as search engine optimization are different mediums of marketing in the digital world and can be used independently. however, if you want your brand’s online presence to reach new heights, we would most certainly recommend that you adopt both search engine optimization services and social media marketing services. also, you must be aware of the different channels utilized in order to market on social media, such as Facebook marketing services and Instagram marketing services, and how to utilize them.
