Since, the creation of Instagram in 2010, it has been one of the most popular and ultimate social networking platforms. With 800 million monthly active users, Instagram offers a dramatic reach to online shopping brands. Now it has become the primary place to market your products and services, connect with your potential customers, and approach a wide customer base within your target market.
Why Instagram is the Key to Ecommerce Success?
Instagram is much more than only sharing your pictures and videos with your friends and family. Due to its visual nature, it holds huge opportunities for all types of ecommerce businesses looking to showcase their brand in front of their audience. Having the fact that more than 60 million photos are posted on Instagram and 1.6 billion likes are given to it, neglecting the right Instagram marketing tips to grow your brand is a silly thing. However, knowing what kinds of posts work best for your target audience, is a challenge.
The blog covers some of the most powerful Instagram marketing tips that you can use to kick start your marketing efforts and boost your revenues.
Best Instagram Marketing Tips
Here is a list of some most powerful Instagram marketing tips that actually work for your business.
Switch to Business Profile
Before you start planning your Instagram marketing strategies, make sure to switch your profile from personal to business as soon as possible. Switching your current profile to a business account is not a big deal. All you need to do for getting started is simply head to your settings and click on the “Switch to Business Profile”. With a business Instagram profile, you can easily create and post Instagram ads without using Facebook’s advertising tools.
Use Instagram Free Tools
Believe it or not, you can save a lot of your marketing budget using free Instagram marketing tools. Instagram is an awesome platform with a bundle of opportunities to showcase your ecommerce business and elevate your brand. These free tools such as Social Insight, Crowdfire, and Repost help you to gain an insight into the statistics like engagement data, impressions, and more. The tools are priceless as they allow you to understand your users’ demographics including their, age, gender, location, etc. What’s more, they help you know exactly how your users are interacting with you. This way you can expand your followers’ base drastically that in turn lead towards boosting your sales.
Create Sponsored Ads
Before sponsored ads, only the people who have followed your account can see your photos and videos. However, the inception of Instagram sponsored Ads allows you to target your audience in a whole new way. Depending on your choices and preferences, you can showcase only one or multiple sponsored ads with the help of the carousel feature. It’s among the best Instagram marketing tips that help to expand your audience reach in a way you can’t even imagine.
Use Instagram Stories
Want to generate leads? Instagram stories are here to help you do so. Keep in mind that Instagram stories are different from the posts as stories come in a slideshow. Though Instagram stories diminish after 24 hours, you can save them on any mobile device for later use. The stories can be viewed by anyone who is even not following your account. This feature is quite similar to the Snap chat feature and helps you to reach a wide pool of your target audience.
Partner with Influencers
Last but not the least, partnering with influencers to market your products is a powerful Instagram marketing tip that you cannot afford to neglect. Influencers, who have already a huge fan following can help you to connect with a large audience and showcase your products in front of them. As a result, your conversion rates ultimately start to boost.
Instagram can be a miracle for you to make your brand reach the sky. However, implementing the right tips that ideally resonates with your audience, doing efforts persistently is the key to your business success. Which of the above listed Instagram marketing tips did you like the most? Share with us in the comment section.